In: Economics
Seller |
Ahmad |
May Ling |
Muthu |
Richard |
Vincent |
q |
4 |
3 |
2 |
1 |
0 |
Each seller knows the quality of his/her own car (because he/she knows the history), and values his/her car at an amount V = 1000 x q. Sellers will not accept a price that is less than their respective valuations.
Each buyer's willingness-to-pay for a car is WTP = 1500 x q. However, buyers cannot observe the quality of a given car. Therefore, buyers decide whether or not to purchase based on the average quality of the cars they believe to be in the market (it is assumed that the buyers are risk-neutral).
(c) if a seller drops out of the market?]
Answer:
Given that,
The quality (q) of each seller's car is a result of the vehicle's driving, service and accident histories.
Seller | Andre | Melissa | May | Robert | Victor |
q | 4 | 3 | 2 | 1 | 0 |
Each seller knows the quality of his/her own car and values his/her car at an amount V = 1000 x q
Each buyer's willingness-to-pay for a car is WTP = 1500 x q
a) The value that each seller places on his/her car:
Seller's valuation is 1000*q.
So for Andre, the valuation is 1000*4=$4000
For Melissa , it is 3*1000= $3000
May, the value of the car is 1000*2=$2000
Robert:1000*1= $1000
Victor: 1000*0= $0
b) The average quality of the cars offered for sale if all five sellers participate in the market:
If all 5 sellers are there in the market, then the quality would be (4+3+2+1+0)/5= 2
The average price of the car if all 5 sellers participate is $2*1000=$2000
c) A buyer's maximum willingness to pay if all five sellers participate in the market:
Buyers maximum willigness to pay would be the average quality multiplied by 1500. Hence his average willingness would be $1500*2= $3000
d) Market unravel:
the maximum willingness to pay for the buyer is $3000 which would not be accepted by only one seller. Other than that all would be willing to accept the price.
If the seller whose q=0, drops out of the market, the marginal willingness to pay by the buyer would increase, but the seller with th highest quality would still not be able to sell at his price.
Similarly if the seller with q=4 decides to opt out of the market, the price would reduce and the seller with q=3 would not be able to sell his car.
e) Practical solutions to overcome the problem revealed in this question:
Two ways to let the information about the quality of car be known buyer is by
1) Seller having a warranty or guarantee of the car would help ensure the buyer about the quality of car and hence reduce the information barrier.
2)Mandatory information disclosure by seller could be another thing that could be done to reduce the problem of asymmetric information.