Question

WHAT IS YOUR OPINION OR REVIEW ABOUT THIS COMMENT or PASSAGE AS PER Strategic Management : Text and Cases by Gregory Dess ANSWER HAS TO BE IN 200 WORDS

Zynga has created some games that are very popular or at least were very popular at some point and time. Facebook and our smart phones are excellent platforms to advertise these games. Often people get interested in them and hooked as well. New developers also feed off these ideas and your competition gets heavy. Zynga needs to recognize the interdependence in attraction, development and retention of talented professionals to continue to grow and to lose their talent to other companies like this. Hiring people with experience and talent to create these program ideas is important. They need to invest in their recruits to maximize their joint contributions. To retain these valuable employees, you must have competitive pay, employee recognitions as well as being a great place to work. If they don’t focus more on hiring excellent employees, then they cannot have steady growth in their programming. If they hire valuable and dedicated employees, then they will get the money back incapable for what they bring to the table for the company.

Zynga social capital is not the greatest. It was stated in the case study that they did not even have a customer service line for their clients to reach out to. They also have a history of the CEO constantly changing year by year. My point is that if there are not good relationships within the company itself between the staff then there most likely in not with their consumers within the market. They need a solid team within the company that can work together to reach out to other businesses and supplier/buyers to be successful. They need a customer service line to reach the community and prove that they are worthy of their products. They need to have stronger relationships and long-term staff so they can build their relationships outside of the company and grow. Their reputation is not the best and it’s important to focus on the internal issues to improve their product and sales. If they do not correct this, they most likely will not succeed.

PLEASE DO NOT REPHRASE IT AND TRY TO WRITE INFORMATIVE OR KNOWLEDGABLE CONTENT

Answer 1

The Zinga can progress in his market by just doing SWOT analysis. Here the main problem is his top management, the management who is responsible for making decisions on the policies and discipline. When the CEO and his management is not stable how the company will survive in competitive market.

The company needs to do more attractive promotions by using famous social media sites, arranging pop-ups on the sites, quiz etc on digital mode. Then thinking employee as an asset will also work as in competitive world the company should have many strategies to work on. Fresher can be hired as they are very enthusiastic and innovative as well as well experienced employees to handle other functions. A employee retaining is also necessary, to retain them company should be emphatic towards them with nice pay and some facility like other firms.

Social Capital is important to maintain goodwill of the Company. Mostly companies are in good stage because of the hard work and brand image. A capital investment can be gain and employees will be satisfied too. A proper values and mission of the company by the top management, induction and training, get together with company employees will increase social capital within the firm.

There is a big issue of customer service line which is important because customer is the king and to take care and resolve their problem timely and efficiently can create good and reliable position in the market.The successful company does not have a magic but the strategy to make their company out of the box.