Question

A. These are groups that serve as sources of comparison, influence and norms for peoples’ opinion, values and behaviors	1. Comparative _____
B. A _____ is one in which an individual is not likely to receive membership despite acting like a member.	2. Credibility _____
C. Reference groups influence our norms, values, and behaviors. This kind of influence is referred to as ____ influence.	3. Product conspicuousness _____
D. Reference groups such as social classes and peers can influence consumers because consumers will match up themselves against these reference groups. This kind of influence is ____ influence.	4. Opinion leadership _____
E. Among the factors that cause reference groups to influence consumers are degree of consumer conformity, the perceived power and expertise of the reference group, and ____.	5. Symbolic group _____
F. When it comes to groups that influence consumers, people such as celebrities, political leaders, and TV personalities are examples of ___.	6. Self-involvement _____
G. These are groups that work to protect the interest of consumers or to make representations on behalf of consumers.	7. Indirect reference groups  _____
H. ____ is the process by which one person informally influences others by offering advice or information which the recipient may or may not have sought.	8. Category-specific  _____
I. Because they are independent sources of information about a brand (that is, they are not associated with the marketer), opinion leaders have this quality.	9. Reference groups _____
J. Opinion leaders tend to know a lot about certain or a few product categories in which they are “highly involved”; in other product categories, they themselves may become opinion receivers or seekers. This means that opinion leadership is _____.	10. Tie strength _____
K. Providing information to others may make an opinion leader feel good about himself/herself. This relates to this motivation of opinion leaders.	11. Self-designating method _____
L. An opinion leader may just want to share information with others with whom he/she interacts; it is part of what he/she does in a group. This relates to this motivation of opinion leaders.	12. Consumer-action groups/advocacy groups _____
M. This measure of opinion leadership is based on asking a series of questions to determine the degree to which a consumer perceives himself or herself to be an opinion leader.	13. Objective _____
N. The ___ method of measuring opinion leadership would involve providing someone with a product or product information and then trying to determine how many people he/she influences.	14. Social involvement _____
O. Three dimensions factor into consumers’ engagement in e-word-of-mouth: source credibility, similarity, and ____.	15. Normative _____

Answer 1

A. These are groups that serve as sources of comparison, influence and norms for peoples’ opinion, values and behaviors	1. Comparative Analysts
B. A Dormant partnership is one in which an individual is not likely to receive membership despite acting like a member.	2. Credibility _____
C. Reference groups influence our norms, values, and behaviors. This kind of influence is referred to as behavioral influence.	3. Product conspicuousness _____
D. Reference groups such as social classes and peers can influence consumers because consumers will match up themselves against these reference groups. This kind of influence is Buying influence.	4. Opinion leadership _____
E. Among the factors that cause reference groups to influence consumers are degree of consumer conformity, the perceived power and expertise of the reference group, and Product Development group.	5. Symbolic group _____
F. When it comes to groups that influence consumers, people such as celebrities, political leaders, and TV personalities are examples of Social media influence.	6. Self-involvement _____
G. These are groups that work to protect the interest of consumers or to make representations on behalf of consumers.	7. Indirect reference groups  _Social conflict group____
H. Reference Groups is the process by which one person informally influences others by offering advice or information which the recipient may or may not have sought.	8. Category-specific  _____
I. Because they are independent sources of information about a brand (that is, they are not associated with the marketer), opinion leaders have this quality.	9. Reference groups _Decision making____
J. Opinion leaders tend to know a lot about certain or a few product categories in which they are “highly involved”; in other product categories, they themselves may become opinion receivers or seekers. This means that opinion leadership is Perfect.	10. Tie strength _____
K. Providing information to others may make an opinion leader feel good about himself/herself. This relates to this motivation of opinion leaders.	11. Self-designating method ___of thinking__
L. An opinion leader may just want to share information with others with whom he/she interacts; it is part of what he/she does in a group. This relates to this motivation of opinion leaders.	12. Consumer-action groups/advocacy groups __Consumer action groups___
M. This measure of opinion leadership is based on asking a series of questions to determine the degree to which a consumer perceives himself or herself to be an opinion leader.	13. Objective _Theory____
N. The _Feedback_ method of measuring opinion leadership would involve providing someone with a product or product information and then trying to determine how many people he/she influences.	14. Social involvement _____
O. Three dimensions factor into consumers’ engagement in e-word-of-mouth: source credibility, similarity, and _Consciousness___.	15. Normative ____