Question

Listed below are 10 industries. Classify each one as (a) emerging, (b) rapid-growth, (c) mature/slow-growth, (d) stagnant/declining, (e) high-velocity/turbulent, or (f) fragmented. Do research on the Internet, if needed, to locate information on industry conditions, and reach a conclusion on what classification to assign each of the following. Defend your conclusion by giving reasons for your answer.

Health care industry

Dry cleaning industry

Energy drinks, sports drinks, and vitamin-enhanced beverage industry

Camera film and film-developing industry

Wine, beer, and liquor retailing

U.S domestic airline industry

Retail banking industry

Retail bookstore industry

Computer video games industry

Newspaper industry

Answer 1

Healthcare Industry: rapid growth. Over the years, the people are now working under a lot of pressure and leading a stressed life. The stress along with brings the diseases may that be associated with the lifestyles or the kind of food people eat, causing a growth of the industry.

Dry cleaning industry: stagnant/ declining. With the introduction of automatic washing machines, the consumers have switched over to the washing at the comfort of their home, which also helps reduce the cost. This has caused the industry to decline and can be classified as declining/ stagnant industry.

Energy drinks industry: Emerging industry. With the prevalence of more diseases, people are now getting more conscious of their health. So with the health concern, comes the desire for an easy, quick and effective alternative, making the industry a push to get started.

Camera film industry: Filming with a camera is all about the quality, which is mainly a product of intense innovation. With innovation comes a new product into the market and exit of old ones; making the industry overall stagnant in terms of size but competitive. So this can be classified under the high-velocity industry wherein the products have a shorter life cycle.

Wine beer and liquor retailing industry: With more money available to the people, they are shifting toward eating and drinking or dining at restaurants and cafes. With this, the size of beer and liquor industry is rising, but the retail one is not must actually be declining.

US domestic airline industry & Retail banking industry: These are fragmented industry, with a lot of options available to the public to access to.

Retail bookstore industry & Computer video games industry: Mature/slow growth industry. Both the products have now an alternative namely mobile phones and internet service. So with the rise in the mobile phones and accessibility of the internet services, the consumers have now shifted to the online versions of both, consequently, declining size of the industry.

Newspaper industry: declining, for the same reasons as above.