In: Accounting
Minden Company manufactures a high-quality wooden birdhouse that sells for $25 per unit. Variable costs are $12 per unit, and fixed costs total $210,000. The company sold 30,000 birdhouses to customers during 2020. The president of Minden Company believes the following changes should be made in 2021: 1. the selling price of the birdhouse should be reduced by 20% 2. increase advertising by $33,000 Assume these changes are made. Calculate the number of units Minden Company must sell in 2021 in order to earn a net income that is 40% larger than the net income earned in 2020.
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Minden | ||
Income Statement- 2020 | Amount $ | |
Sell price | 25.00 | |
Less: Variable expenses | 12.00 | |
Contribution per unit | 13.00 | |
Number of units | 30,000.00 | |
Total Contribution | 390,000.00 | |
Fixed expense | 210,000.00 | |
|
180,000.00 | |
|
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Current Sell price | 25.00 | |
Reduction by 20% | 5.00 | |
|
20.00 | |
Sell price | 20.00 | |
Less: Variable expenses | 12.00 | |
Revised Contribution per unit in 2021 | 8.00 | |
Net Income | 180,000.00 | |
Increase by 40% | 72,000.00 | |
Revised Net Income for 2021 | 252,000.00 | |
Target Contribution in 2021 | ||
Fixed expense | 210,000.00 | |
Advertising | 33,000.00 | |
Revised Net Income for 2021 | 252,000.00 | |
Target Contribution in 2021 | 495,000.00 | |
Revised Contribution per unit in 2021 | 8.00 | |
Units to be sold in 2021 | 61,875.00 |