Question

	Little Leaguers	Summer Sluggers	Elite Ballplayers (Print Ad)	Elite Ballplayers (Party)	Entertainment Seekers
Contact Cost	¥1,000	¥1,500	¥300	¥12,500	¥50
Response Rate	10.0%	15.0%	0.5%	25.0%	2.5%
Acquisition Cost	???	???	???	???	???
Workers Needed	2	1	1	1	2
Worker Labor Cost	¥1,500	¥1,500	¥1,500	¥1,500	¥1,500
Instructors Needed	1	0	1	1	0
Instructor Hourly Labor Cost	¥3,000	N/A	¥4,500	¥4,500	N/A
Total Cost Per Hour	???	???	???	???	???
Hourly Price Charged	¥6,500	¥3,000	¥7,500	¥7,500	¥4,000
Hourly Margin ¥	???	???	???	???	???
Hourly Margin %	???	???	???	???	???
Annual Hours	10.0	4.0	20.0	20.0	1.5
Annual Margin ¥	???	???	???	???	???
Retention Rate	75.0%	50.0%	60.0%	60.0%	35.0%
Interest Rate	10.0%

What is the customer acquisition cost?

Answer 1

	Little Leaguers	Summer Sluggers	Elite Ballplayers (Print Ad)	Elite Ballplayers (Party)	Entertainment Seekers
Contact Cost	1,000	1,500	300	12,500	50
Response Rate	10.00%	15.00%	0.50%	25.00%	2.50%
Acquisition Cost	10000	10000	60000	50000	2000
Workers Needed	2	1	1	1	2
Worker Labor Cost	1,500	1,500	1,500	1,500	1,500
Instructors Needed	1	0	1	1	0
Instructor Hourly Labor Cost	3,000	0	4,500	4,500	0
Total Cost Per Hour	6000	1500	6000	6000	3000
Hourly Price Charged	6,500	3,000	7,500	7,500	4,000
Hourly Margin ¥	500	1,500	1,500	1,500	1,000
Hourly Margin %	8%	100%	25%	25%	33%
Annual Hours	10	4	20	20	1.5
Annual Margin ¥	5000	6000	30000	30000	1500
Retention Rate	75.00%	50.00%	60.00%	60.00%	35.00%
Interest Rate	10.00%
Total Cost per Hour = Worker labor cost*Workers needed + Instructor Hourly Labor Cost*Instructors Needed
Hourly Margin = Hourly Price Charged - Total Cost per hour
Hourly Margin % = (Hourly Margin/Total Cost per hour) *100
Annual Margin = Annual Hours*Hourly Margin
Acquisition Cost = Contact Cost *(100/Response Rate)