Question

Find some companies with the following strategies: Backward vertical integration, Forward vertical integration, Horizontal integration, Conglomerate merger

Answer 1

Answer : Backward vertical integration

It means that company can expand backward to take control of parts of production . It means that managing the supply of the raw material to produce the product.Examples are

• Ford motor company creates their own subsidies which provides key inputs to produce a product.
• Apple creates there own chips and preocessor
• Tesco creates there own livestock, vegetables

Forward vertical integration :

It means that where the business activities are expanded and control of direct Supply distribution or after sale services.

Examples are :

• Royal Dutch shell
• Cocon Phillips

Horizontal integration :

Horizontal integration is a process of increases company production of goods and services at same part of the Supply chain.

Example are :

• Daimler Chrysler
• Adidas

Congolmerate merger : it is a merger between two companies which are doing unrelated business.

Example are :

• Walt Disney company and American broadcasting company