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In: Economics

The dimensions used in the General Electric (GE) mode—market attractiveness and company strength—are richer and more...

The dimensions used in the General Electric (GE) mode—market attractiveness and company strength—are richer and more complex than the dimensions used in the Boston Consulting Group model, but they are harder to quantify.

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True

False

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Expert Solution

Answer - True

Explanation - General electric mode of dimension refers to the market attractiveness and the company strength for both richer and complex dimensions used in the Boston Consulting Group (BCG) model, but they are harder to qualify.
Market attractiveness and company strength are measured (qualitatively or quantitatively) by the organization or company in terms of low, high, and medium.

Rahul Sunny answered 2 years ago
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