Question

A political candidate has an advertising budget of $250,000. The candidate wishes to allocate the advertising money among four media outlined in the table below. The candidate’s goal is to reach the largest possible audience. To ensure the candidate reaches a diverse audience, the table also displays a minimum and maximum level of ads that should be placed. Use Excel’s solver to assist the candidate in spending its advertising budget by selecting an effective media mix. Medium     Audience Cost per Ad Minimum Ads Maximum ads Full page newspaper ad 2000 5000 3    6 Prime time radio spot 3500   5000 2 5 Social media ads 5000 10,000   6 10 TV spot (30 seconds) 12000 20,000 5 10

Answer 1

Solution :-

3 Ads in Newspaper

3 Ads in Radio

6 Ads in Social media

8 Ads in TV Spot

Total Audience will be 142,500

Thank you sir...!