1. Explain, with the use of examples, when it would be
appropriate to use trademarks and copyright to protect a firm’s
intellectual property. Other than through the use of patents and
copyright, how can a firm prevent its competencies from being
imitated?
2. How can late entrants win the innovation race? Please give
two examples.
3. Considering the case study, discuss some of the wider
strategic reasons why firms may wish to enter a strategic alliance.
What are some of...