Be thorough in your answers to show your understanding of the concepts. Each student is expected...

Be thorough in your answers to show your understanding of the concepts. Each student is expected to do their own work, this is not a group exam. Ethical behavior is expected of all marketing students. Professionally present your work! Part of the grade is professional presentation, depth of thought, application of key concepts and clarity of your work.

What are the various levels of needs that Apple is addressing with the i-Phone.
Apply the concepts in Table 1.1 on page 9 to Apple’s i-Phone.
Apply the holistic marketing dimensions to Apple’s i-Phone.
Apply the value chain concept to Apple’s i-Phone.
What are Apple’s 3 most important core competencies relating to the i-Phone? Explain your reasoning.
Write a brief overview of Apple’s entertainment SBU. Apply a SWOT analysis to the entertainment division.
Pick 1 relevant macro environment influence and explain its importance to the entertainment SBU. Demonstrate your understanding of applying macro environmental influences to a SBU.
Develop a 3 year forecast for number of viewers and subscription sales volume. Document your assumptions.

9. Part of Apple’s plan is intense social media marketing. Develop a social media return-on-investment model to measure the results of the social media marketing strategy.

Expert Solution

Levels of needs fulfilled by iPhone

Marketing dimension of Apple iPhone

The value chain of Apple iPhone

Core competencies area Of Apple iPhone :

Rapid Product innovation
Product quality
Camera quality
User-friendly
Apple store for apps
Itune for music
Accessories

SWOT Analysis

Rahul Sunny answered 2 years ago

Critically evaluate each of the following events using your understanding of the concepts and applications of...

Critically evaluate each of the following events using your understanding of the concepts and applications of the demand and supply curves for Automobiles: The ABC News Corporations broadcasts a Breaking-News coverage that the U.S. Government has filed lawsuits against the German Automobile Manufacturer Volkswagen, for its involvement and cover-ups in a “Diesel-Gate Affair” following investigations into the company’s manufacturing practices., The household income level of consumers in the United States drop., The price of cars in the United States rises.,...

Short Answer. Be thorough and clear in your answers. There are two parts A and B,...

Short Answer. Be thorough and clear in your answers. There are two parts A and B, so please identify your answers with an A and B. Suppose that during this current coronavirus-caused recession with high unemployment rates and lower incomes, consumers choose to buy more generic food products and fewer brand name food products. (Assume the prices of the generic and brand name products did not change during this time). A. Explain which good (generic or brand-name) is inferior and...

Answer should show an understanding of the species concepts and a defensible use of evidence. •...

Answer should show an understanding of the species concepts and a defensible use of evidence. • Correct definition of species concept • Selection of evidence that is relevant to the species concept and good explanation of how the evidence is used. • Clear description of additional evidence that is relevant to the species concept Two morphs of the marine snail Littorina saxatilis have been identified on rocky intertidal shores in Galacia, Spain. Johannesson et al (1995) made the following observations...

Cite and reference any outside sources used in your answers. Include in your assessment a thorough...

Cite and reference any outside sources used in your answers. Include in your assessment a thorough discussion of Erickson's Stages of Child Development as it pertains to the development age of

With your knowledge and understanding in MOSFET , explain electrically with graph supporting your answers ,...

With your knowledge and understanding in MOSFET , explain electrically with graph supporting your answers , the three regions of operation of a MOSFET

Demonstrate your understanding of utility maximization with a story that incorporates the concepts of the utility....

Demonstrate your understanding of utility maximization with a story that incorporates the concepts of the utility. A story consists of 200 - 300 words.

Be sure to show work that supports your answers. Include appropriate units in your answers. 3....

*Be sure to show work that supports your answers. *Include appropriate units in your answers. 3. (10 points) Pass rates for Math 355 at ARC have been 61.5%. In an effort to improve pass rates in the course, faculty piloted a mastery-based learning model where course content was delivered in a lab through a computer program. Students could either voluntarily enroll in the pilot program or they could take one of the other traditional classes. Of the 120 students who...

A student answers a multiple choice examination with two questions that have four possible answers each....

A student answers a multiple choice examination with two questions that have four possible answers each. Suppose that the probability that the student knows the answer to a question is 0.80 and the probability that the student guesses is 0.20. If the student guesses, the probability of guessing the correct answer is 0.25. The questions are independent, that is, knowing the answer on one question is not influenced by the other question. (a) What is the probability that the both...

9. Define the following terms or concepts based on your understanding from the book. &

9. Define the following terms or concepts based on your understanding from the book. 8 points a) Type I and Type II error b) Statistical Significance and P-value (and what’s the “wrong” interpretation of a p-value?) c) Critical Region d) What happens to a normal distribution when the standard deviation increases (but the mean stays the same)?

Create a project that illustrates your understanding of ONE of the following concepts related to biological...

Create a project that illustrates your understanding of ONE of the following concepts related to biological influences on behavior: -Everyday examples of the different functions of the two hemispheres of the brain -Everyday examples of neuroplasticity—that is, of the way the brain is changed and shaped by experience -Examples of how hormones affect a person’s daily life -The cortical lobes involved in the following behaviors: -Seeing faces in the audience. -Hearing questions from the audience. -Remembering where your car is...

Question