In: Economics
2. Why is it that the consumer can maximize total net utility only if the purchase quantity brings marginal utility as close as possible to equality with price?
3. Use the law of diminishing marginal utility to explain why Domino's and Pizza Hut allow the purchase of a second pizza for only $5 when one pays full price (around $10) for the first pizza. Why not simply charge $7 a pizza instead?
Expert Answer
2) From the law of diminishing marginal returns, we know that the utility obtained from each extra unit of the good consumed decreases. This means that the marginal utility from a unit of good keeps decreasing as we consume more and more units of a good. So, for the initial units the marginal utility is quite high, but as we start consuming more units, the marginal utility starts falling. We know, that the net utility is the difference between the utility obtained and the price of the good. So, a consumer would maximise his/ her utility till the time the marginal utility will be greater than the price of the good. If he chooses to consume beyond that quantity, his net utility will start decreasing because the marginal utility obtained from the further units will be less than the price of each unit of the good. This is why, we can say that the net utility is maximum when the marginal utility is as close as possible to the price of that good.
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