Question

1.               What are the basic principles of ethics?

2.               Can you name some of the personal information collected by websites about their visitors?

3.               Can you name three ways online advertising networks have improved on, or added to, traditional, offline marketing techniques?

Answer 1

1.The three basic principles of ethics are responsibility, accountability, and liability.  

At least two ethical convictions are rooted in regard for humans: first, that humans should be regarded as autonomous entities, and second, that citizens with reduced autonomy have the right to security. Accordingly, the concept of respect for individuals is split into two distinct normative requirements: the necessity of acceptance of autonomy and the necessity of protection for individuals with restricted autonomy.

Not only by honouring their choices and shielding them from injury, but also by making attempts to ensure their well-being, people are handled in an ethical way. Treatment of this type comes under the concept of beneficence. As parallel expressions of beneficent behaviour in this context, two basic principles have been formulated: (1) do not hurt and (2) maximise potential gains and mitigate future harms. As in all difficult cases, the multiple arguments protected by the beneficence principle can contradict and force difficult decisions.

Who should have the advantages of science and bear its burdens? In the sense of "fairness of distribution" or "right is deserved," this is a matter of justice. An inequality arises where, for reasonable cause, any advantage to which a person is entitled is withheld or where any pressure is put unduly. Another way of interpreting the concept of justice is to consider equals equally.

2. When you visit them, places may even observe your every breath, but have you wondered to what extent? Open Press, which records the mouse clicks, mouse gestures, and all other browser behaviour, to see what kind of monitoring is done. Another tool used by sites to identify users is browser fingerprinting, even though they do not enter any personal identifying data (PII). It requires monitoring and identifying the details that browsers make transparent about setup and parameters.

Since anyone else is extremely unlikely to use their own particular mix of screen size, hardware, browser extensions, web software, and so on, pages will quickly infer whether or not you are the same lad who fell last month and served you some appropriate ads. If your browser is protected against this form of monitoring, Panopticlick can say.

3. Three approaches to enhance or incorporate conventional offline marketing strategies to online advertisement networks are that they have the potential to reliably monitor not just individual orders, but also web surfing activity on thousands of the most popular member websites, including surfing book lists, filling out preference forms, and accessing material pages. They will dynamically change, like costs, what the shopper sees on the computer. High-resolution data photos or behavioural profiles of users may also be created and continuously refreshed.