Question

 

Select the most effective survey instrument (mailed survey, telephone survey, personal interview or email poll) for collecting the following data. Justify your answer.

1. For a feature article in a magazine, the magazine would like to determine how many of its subscribers regularly exercise.
2. A research company is collecting data surrounding consumer preferences of common household cleaning products within five geographic regions.

 

3. The business college needs to determine how many students will register for internships next semester.

 

4. As an ongoing effort to improve customer satisfaction, a department store would like to receive feedback from customers on their most recent purchases.

 

 

5. The human resources department would like to determine which health benefits packages employees prefer.

 

6. The manager of a fast-food restaurant would like to obtain feedback from employees on their opinions of a new corporate policy requiring that all employees complete peer reviews on a quarterly basis.

 

Answer 1

A: For a feature article in a magazine, the magazine would like to determine how many of its subscribers regularly exercise.

The mailed survey is best suitable for this option because the magazine has already relationship with its subscriber’s and for obtaining the best results from the data collection it can do mailed survey.

B: A research company is collecting data surrounding consumer preferences of common household cleaning products within five geographic regions.

The E-mail poll is best suitable for this option because a research company is collecting data from surrounding consumers with whom company has not established any relationship yet. And also it has been collecting the data from five geographic regions and hence number of consumers also would be large. So in this case E-mail poll is great option.

C: The business college needs to determine how many students will register for internships next semester.

The E-mail poll is best suitable for this option because the business college wants the information from the students that they will be joining the internship program next semester or not. A simple one question has to be answered by the students and it can be done best with poll.

D: As an ongoing effort to improve customer satisfaction, a department store would like to receive feedback from customers on their most recent purchases.

Telephone survey will be the best suitable option here, because we can personally communicate with customers and know about their feedback in detail. What they feedback is and why they are giving feedback positive or negative.

E: The human resources department would like to determine which health benefits packages employees prefer.

The personal interview will be the best suitable option here, because the need of health benefit packages can be understood by every employee in detail first and then they will communicate to the human resource department about their requirement in adequate manner.

F: The manager of a fast-food restaurant would like to obtain feedback from employees on their opinions of a new corporate policy requiring that all employees complete peer reviews on a quarterly basis.

The mailed survey is best suitable for this option because the magazine has already relationship with its employees. The employees can answer the mailed survey in effective manner and the results will be obtained with great satisfaction.