For a product of your own choosing, pick one logical variable that can be used to...

For a product of your own choosing, pick one logical variable that can be used to segment the market. Now add a second variable so that customers have to satisfy the categories of both variables simultaneously. Now, how many possible segments can you identify from a combination of three variables? What implications does this have for the marketing manager?

Expert Solution

Rahul Sunny answered 2 years ago

Question #2 For a product of your own choosing, pick one logical variable (e.g., age) that...

Question #2 For a product of your own choosing, pick one logical variable (e.g., age) that can be used to segment the market. Now add a second variable (e.g., gender) so that customers have to satisfy the categories of both variables simultaneously (e.g., 18- to 24-year-old women). Now add a third variable. How many possible segments can you identify from a combination of three variables? What implications does this have for the marketing manager?

Course: Marketing Management For a product of your own choosing, pick one logical variable (e.g., age)...

Course: Marketing Management For a product of your own choosing, pick one logical variable (e.g., age) that can be used to segment the market. Now add a second variable (e.g., gender) so that customers have to satisfy the categories of both variables simultaneously (e.g., 18 - to 24 year old women).Now add a third variable. How many possiblesignments can you identify from a combination of three variables? What implications does this have for the marketing manager?

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