For a product of your own choosing, pick one logical variable that can be used to...

For a product of your own choosing, pick one logical variable that can be used to segment the market. Now add a second variable so that customers have to satisfy the categories of both variables simultaneously. Now, how many possible segments can you identify from a combination of three variables? What implications does this have for the marketing manager?

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Rahul Sunny answered 1 year ago

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