Question

as a financial advisor targeting the doctor market how do i reach them? With what prospecting techniques? How do you define expected results?

Answer 1

ANSWER -

BEING A FINANCIAL; ADVISOR OF A NICHE MARKET LIKE DOCTORS IT IS VERY LUCRATIVE MARKET WHERE FINANCIAL ADVISOR CAN OFFER VARIOUS OPTIONS TO DIFFERENT SEGMENTS OF DOCTORS AS PER THEIR NEED.

HOW TO APPROACH DOCTORS SEGMENT -

1. WITH THE HELP OF SURVEY METHOD

2. DIRECT INTERVIEW

3. ENUMERATOR METHOD

4. EMAIL

5. SMS / E MESSAGE

As We all know doctors segment belongs to very low in numbers but high in net worth, So financial advisor has to be very selective in providing the options of different investment avenues.

As doctors belong to different specialties having their different needs, So it is very crucial for an advisor to offer the right option so that it is easy to convince them but at the same time, their need should be fulfilled.

As Doctor is very lucrative segment there are following best options available for them to get invest their money in different investment options -

1. Customised Offering - ( options as per the need of ones like the proportion of debt and equity)

2. Insurance options - ( Life insurance, Specialised diseased insurance like cancer, HIV etc)

3. Real Estate Investment

4. Investment in commodities like gold and silver.

5 SIP - systematic investment plan.

As different doctors have their different requirements as per their capability and approach to bear the risk, So accordingly FInancial must have to analyze the profile of the doctor first then approach or offer various avenues to them.