In: Economics
You need to be ready at any time to explain your
business to a potential investor. Entrepreneurs
have to be able to “pitch” or explain their ideas to investors
quickly and effectively. Writing an
“Elevator Pitch” is a great way to do that. Imagine you are in an
office building, and an investor
walks into the elevator with you. You would need a one (1)- minute
speech that effectively and
dynamically explains your business idea and why it will be
successful?
Elements of the Elevator Pitch:
The subsequent points are included in effective elevator
pitches,
1.The hook: Pitch opening the grabs the listeners attention.
2. Brief description of product /Service.
3. Brief Target market description.
4. Brief description of how the business is contrasting from the
competition.
5. Brief description of how you'll make money.
6. Brief description of the resources you need from the
investors.
7. Brief narration of the returns /payback the investor can
forecast.
8. Memorable tagline/pitch closing.
Example of a telecommunication based company:
The elevator pitch :
Hello Sir/Madam. My name is Sam, and I am CEO of ABC private Ltd
company. Have you ever had your telephone fail inside a building?
We bring a wireless communications network the facilitate any cell
phone to work anywhere inside all types buildings, while ensuring
your communications are secure. The FCC has determined that over
60% of the 5 million commercial building within the U.S inhibit
wireless or cellphone communications from within. The percentage is
ecmven higher in international markets, suggesting an enormous got
to better wireless communications network. There are many vendors
thet provide internal wireless network like Linksys and Cicso.
However, we are the sole vendor that permits communications to
penetrate steel and other high density construction materials,
which significantly reduces the value of installation. We will
install the wireless network in a building at no charge and then
charge a usage fee for all call that we carry on our networks. Our
founders have over 25 years of design experience in communicating
systems, a Bob Marriott has recently agreed to hitch our board of
directors. We are seeking a $1,500,000 investment to find
manufacturing, marketing and initial product distribution. Within
five years, we seek to realize an IPO, at which era investors can
expect a payback at a few 20% ROI. It is my understanding the you
invest in young communication companies. Can I follow up with you
next week to debate our business in depth?
Thank you.