Assume Dancing with the Stars airs each week in November for a total of four airings....

Assume Dancing with the Stars airs each week in November for a total of four airings. The average rating is 5.5. You ran one spot in each show in November. If the 4-week reach was 15%, what is the average frequency (rounded to one decimal point)? A. 15.0 B. 1.1 C. 1.5 D. 2.2 E. Cannot be determined

Expert Solution

Four-week average rating = 5.5

So, total ratings for four weeks = 5.5*4 = 22

Four week reach = 15%

Average Frequency= four-week rating / four-week reach

=22/15

=1.466 ~ 1.5 (C)

Or Average rating of one week = 5.5

Four week reach = 15%

one week reach = 15/4 =3.75%

Average Frequency= one-week rating / one-week reach

=5.5/3.75

= 1.466 ~ 1.5 (C)

Rahul Sunny answered 2 years ago

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