Question

Kindly describe the market for Indomie Instant noodles in terms of size, historical trends, growth forecasts.

its general lecture for discussion.

Answer 1

Indomie instant noodles were introduced in Indonesia in 1972 and in Nigeria it was introduced in 1988 but started its production in 1995. It was largest in Africa. It was largest instant noodles making company in Asia. It had many types of noodles, soups etc. for vegetarians and non vegetarians. It was reached many countries through its branches. It broke the Guinness Book of Records by making largest instant noodles packet. It was made by flour. It was rich in Vitamins. It had many flavours. It was available with different types of sauces. It got many international prizes for its products. Its market was very vast and it had a great market value. it's growth forecast is very positive because it has a variety of products with a quality. No specified side effects are shown by testing it. It may be reason of some diseases like blood pressure and diabetes if taken more than a specified quantity. It had monopoly in this field and was a winner of many international noodles making comanies competition.

So it was the largest instant noodles company in the history and has a great potential in future also