In: Economics
You are the manager of a gas station and your goal is to
maximize profits. Based on your past experience, the elasticity of
demand by Ohioans for a car wash is -3, while the elasticity of
demand by non-Ohioans for a car wash is -1.5. If you charge Ohioans
$9 for a car wash, how much should you charge a man with a Kentucky
license plate for a car wash?
A. |
$6 |
B. |
$15 |
C. |
$18 |
D. |
$9 |
Answer
Assuming the marginal cost for both is same
P=MC/(1+(1/e)
e=elasticity
9=MC/(1+(1/(-3))
9+9/(-3)=MC
MC=9-3
MC=6
------
the price for non-Ohioans means the Kentucky license plate
person
P=6/(1+(1/(-1.5))
=18
The price is $18
option C