In: Operations Management
What is the primary objective for a service or retail organization when making a location decision? A. Minimize cost B. Maximize revenue C. Minimize customer-drawing area D. Maximize size of the labor pool
The primary objective for a retail or service organization is revenue maximization while making a location decision. The location that can drive maximum revenue to the organization would be preferred over others. Therefore, the correct option is (B). All other options are wrong as revenue maximization is the key motive.