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Future sales- and resources-seeking opportunities and risks may shift among counties because of a variety of demographic, sociocultural, political-legal, technological, and economic occurrences. (Daniels, Radebaugh, & Sullivan, 2019, p. 356) Due to these various shifts within a country, it is imperative that organizations create new strategies that will ensure future growth while also researching the most appropriate and successful locations. Due to technological innovation growth, individuals are able to work from various environments. The number of employees who are able to work from home is growing every day. This allows for a person to work for a company in one city but live hours away in a small town or even country. Though technology may be continuously expanding, there will always be a need for face-to-face college interaction. Leading Western societies, the elite, made up of intellectuals and highly educated people, is increasingly using its capability to delay and block new technologies. If successful, their efforts will result in the emergence of different countries at the forefront of technological development and acceptance. (Daniels, Radebaugh, & Sullivan, 2019, p. 357)
It is true that the rapid pace of technological innovation in recent years has enabled employees to work from various environments while contributing to the output creation of a process in an optimal manner so that the goals and objectives of the organization is achieved.
However the rapid advances and the increased reliance on technology can also have a negative impact on organizational psychology and organizational behavior. In the long run emerging information and communication technologies can have a disruptive effect on how employees work, how they interact and the consequences that it will have on the work systems and culture of an organization.
While there is no doubt that technology is certainly an enabler and it has revolutionized the work place by making organizations work more efficiently in the global market the negative consequence of too much reliance on technology is that it blurs the line between personal and professional lives. When this line is blurred then the efficiency and productivity of employees will fall, the level of professionalism within an organization will decline and its values and ethos will get diluted.
Thus it is important for an organization and its management to properly balance the implementation of technological innovation in a way so that the positives are maximized and the negatives are minimized. Organization should embrace technological innovation as an enabler but should not allow it to be the defining element of the organization and should always give priority to organizational psychology and organizational behavior.