Introduction:-
Post 2000's the dependence of every individual on the use of
Mobile technology has rapidly increased making it one of the
hottest industries all across the globe. This has also reflected in
international policy making and microeconomics in which decisions
on key components of an organization such as demand, advertising,
employee-employer relationship etc. can be taken relatively easier
by an organization.
The technology in itself combined with the Internet as a network
has increased the exposure of international business community and
widely changed how key international decisions are taken at the
micro economic level.
The benefits of the technology towards international
organizations and their microeconomic policies is as explained.
- Organizations can make demand estimation relatively easier.
This happens because of the high quality and quantity of data which
the mobile technology has allowed to be collected and analyzed to
view trends. This is not limited to a particular location which is
of prime help to international organizations. All data can be
collected nation wise and trends can be drawn which makes decision
making easier.
- In micro-economics, advertising plays a major role. With the
use of Mobile technologies, companies can deliver personalized
advertising experiences and reach out to the consumers in a better
manner. Personalized experiences can be given to different regions
which makes it easier for the management to be able to deliver on
the needs and wants of the consumers
- Mobile technologies have made communications extremely easy.
This translates from operations to management in daily life.
International companies can reach out to vendors and others on real
time basis with the use of the technology to assess options which
are available.
- The mobile phone technology has increased employer employee
engagement and has made it possible for companies to reach out to
the employees in a better manner. Employee feedback can be tracked
easily and the company can easily identify relative problems in a
particular sector and address the same in a better manner
respectively.
- With increased role, as explained above, demand for products
and services is also on the rise, thanks to the mobile technology.
Ecommerce has increased both revenue and demand in which mobile
technologies have played a very large role. This reflects on demand
patterns of the organization and has helped them in becoming bigger
players and sell their products all across the globe even when
being small in nature thus increasing their overall exposure
respectively.
Please feel free
to ask your doubts in the comments section.