Question

Marilyn Helm Retailers is attempting to decide on a location for a new retail outlet. At the​ moment, the firm has three​ alternatives: stay where it is but enlarge the​ facility; locate along the main street in nearby

Newbury​;

or locate in a new shopping mall in

Hyde Park.

The company has selected the four factors listed in the following table as the basis for evaluation and has assigned weights as​ shown:

                                                                                                                                                                       

Factor	Factor Description	Weight	Present Location	Newbury	Hyde Park
1	Average community income	0.30	40	60	50
2	Community growth potential	0.15	20	20	80
3	Availability of public transportation	0.20	30	60	50
4	Labor​ availability, attitude, and cost	0.35	80	50	50

​a) Based on the given​ information, the best location for Marilyn Helm Retailers is to open the new retail outlet in

Hyde Park

​, with a total weighted score of

54.5054.50.

​(Enter your response rounded to two decimal​ places.)

​b) A new subway station is scheduled to open across the street from the present location in about a​ month, so its third factor score should be raised to

40.

​Then, the best location for Marilyn Helm Retailers is to open the new retail outlet in

Hyde Park

Hyde Park

Newbury

Present Location

​, with a total weighted score of

nothing.

​(Enter your response rounded to two decimal​ places.)

Answer 1