In: Economics
I need a respond to This answer ,like I agree with u .. etc
There are many examples of price discrimination in our life,
such as quantity discrimination, which means for the same product,
consumers who buy more quantity can get a discount and buy at a
lower unit price, while consumers with less quantity can only buy
at the original price. We can often see the slogan of "buy two get
one free" in shopping malls, which is also a manifestation of
quantity discrimination. In my opinion, the reason for this kind of
price discrimination is that shopping malls hope to attract more
customers and increase sales volume. Maybe customers just want to
buy one, but when they see that they can get three for the price of
two, which is more cost-effective than buying one. Finally they
will decide to buy two, which increases the sales of the
product.
The second example is about prime time. Some attractions or the
surrounding hotels will increase the price in the peak season and
reduce the price in the off-season. Because the peak season is the
prime time for tourism. There are a lot of tourists. Even if the
price is increased, it will not affect the sales volume. Because
there is always someone willing to pay that price. But in the
off-season, there are few tourists. If the price is still very
high, it will have a significant impact on the reduction of
passenger flow. Only by reducing the price, can merchants attract
customers and maintain operation.
I think price discrimination can help me make better profits. For
example, when I went to McDonald's with my friends to buy ice
cream. Originally, only I wanted to eat it. But we found that the
second McDonald's ice cream was half price. If I only bought one, I
would feel that I missed the half price and it was not
cost-effective. At that time, we would choose two people to buy
together. On average, the unit price is cheaper for us. But for
McDonald's, it sold an extra ice cream, and the price was still
higher than its cost, which increased the profit.
There are many examples of price discrimination in our life, such as quantity discrimination, which means for the same product, consumers who buy more quantity can get a discount and buy at a lower unit price, while consumers with less quantity can only buy at the original price. We can often see the slogan of "buy two get one free" in shopping malls, which is also a manifestation of quantity discrimination. In my opinion, the reason for this kind of price discrimination is that shopping malls hope to attract more customers and increase sales volume. Maybe customers just want to buy one, but when they see that they can get three for the price of two, which is more cost-effective than buying one. Finally they will decide to buy two, which increases the sales of the product.
-- Discounts while bulk buying is also example of price discrimination. There is nothing called the quantity discrimination. Such price discrimination with bulk buying are examples of second degree price discrimination. The reward programs for frequent visitors also use the second degree price discrimination.
The second example is about prime time. Some attractions or the surrounding hotels will increase the price in the peak season and reduce the price in the off-season. Because the peak season is the prime time for tourism. There are a lot of tourists. Even if the price is increased, it will not affect the sales volume. Because there is always someone willing to pay that price. But in the off-season, there are few tourists. If the price is still very high, it will have a significant impact on the reduction of passenger flow. Only by reducing the price, can merchants attract customers and maintain operation.
-- Peak and off-peak time pricing is an example of third degree price discrimination which is based on elasticity of demand. During peak time, demand is inelastic and hence raising price does not reduce demand significantly so that revenue increases. On the other hand, off-peak demand is elastic and hence reducing price may increase demand and hence revenue can be improved.
I think price discrimination can help me make better profits. For example, when I went to McDonald's with my friends to buy ice cream. Originally, only I wanted to eat it. But we found that the second McDonald's ice cream was half price. If I only bought one, I would feel that I missed the half price and it was not cost-effective. At that time, we would choose two people to buy together. On average, the unit price is cheaper for us. But for McDonald's, it sold an extra ice cream, and the price was still higher than its cost, which increased the profit.
-- Yes, price discrimination helps monopolists to make more profit. Again, the example of McDonald you have mentioned is an example of second degree price discrimination.
Hope this helps. Thanks.