In: Finance
We use Beta as a measurement of investment risk because ______.
| A. | 
 Beta measures the diversifiable risk that investors care about the most  | 
|
| B. | 
 Standard deviation is a less accurate measure of riskiness than beta  | 
|
| C. | 
 Beta measures the non-diversifiable risk that investors cannot avoid  | 
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| D. | 
 Beta measures the entire riskiness of the investment  | 
Risk Means deviation from expected ret. It is measured with
"SD".
SD specifies Total Risk
Total Risk can be classified into two
1. Systematic Risk - Risk associated with Market. It can't be
diversified.
2. Unsystematic Risk - Risk that is organization specific.It can be
diversified through proper diversification startegy.
As Unsystematic risk is diversifiable, we will consider Systematicrisk alone for decision making.
OPtion C is correct