Comparison between profit maximisng quantity of perfect
competiton and monopoly -:
- In perfect competition, average revenue = marginal revenue.
equilibrium quantity is set at the point where marginal
revenue=marginal and price is set at average revenue . But since
average revenue is equal to marginal revenue , so we can say that
profit maximising quantity in perfect competition is set at the
point where Price=Marginal cost.
- In a monopoly, both average revenue curve and marginal revenue
curve are different and rapidly falling . Average revenue curve is
higher then marginal revenue curve as the rate of fall in marginal
revenue is more than average revenue. Profit maximising quantity is
set at the point where marginal revenue=marginal cost and price is
set on average revenue curve. Here prices > marginal cost.
In the diagram , profit maximising quantity is set at the point
where P=MC=MR UNDER PERFECT COMPETITION.
Under Monopoly, profit maximising quantity(Q*) is set at point
where MR=MC . Price is set at AR higher than Marginal cost.
- A monopoly can earn economic losses when Price< Average cost
or AR<AC. It is shown in the following figure -:
the shaded region is the economic loss region for a monopolist
when AR<AC OR P<AC.
- The monopoly firm will not exit the market if it is making
economic losses because in the long run it will only make super
normal profits as it has the market power to adjust the prices and
charge them higher . This is so because monopoly is a single seller
firm in the market. There are no substitutes for its product being
single seller , so it exercises market power to charge prices over
and above the marginal cost. In the long run , average cost is
reduced due to economies of scale and hence the firm will earn
supernormal profits in long run.