In: Finance
Honda Motor Company is considering offering a $1,900 rebate on its minivan, lowering the vehicle's price from $29,200 to $27,300. The marketing group estimates that this rebate will increase sales over the next year from 41,400 to 54,500 vehicles. Suppose Honda's profit margin with the rebate is $6,310 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits.
The cost of the rebate will be million. (Round to one decimal place.)
The benefit of the rebate will be. million. (Round to one decimal place.)
Is it a good idea? (Select from the drop-down menu.)
does
look attractive.