In: Accounting
Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a sales commission of 15% for all items sold.
Barbara Cheney, Pittman’s controller, has just prepared the company’s budgeted income statement for next year as follows:
Pittman Company Budgeted Income Statement For the Year Ended December 31 |
|||||||
Sales | $ | 19,000,000 | |||||
Manufacturing expenses: | |||||||
Variable | $ | 8,550,000 | |||||
Fixed overhead | 2,660,000 | 11,210,000 | |||||
Gross margin | 7,790,000 | ||||||
Selling and administrative expenses: | |||||||
Commissions to agents | 2,850,000 | ||||||
Fixed marketing expenses | 133,000 | * | |||||
Fixed administrative expenses | 1,920,000 | 4,903,000 | |||||
Net operating income | 2,887,000 | ||||||
Fixed interest expenses | 665,000 | ||||||
Income before income taxes | 2,222,000 | ||||||
Income taxes (30%) | 666,600 | ||||||
Net income | $ | 1,555,400 | |||||
*Primarily depreciation on storage facilities.
As Barbara handed the statement to Karl Vecci, Pittman’s president, she commented, “I went ahead and used the agents’ 15% commission rate in completing these statements, but we’ve just learned that they refuse to handle our products next year unless we increase the commission rate to 20%.”
“That’s the last straw,” Karl replied angrily. “Those agents have been demanding more and more, and this time they’ve gone too far. How can they possibly defend a 20% commission rate?”
“They claim that after paying for advertising, travel, and the other costs of promotion, there’s nothing left over for profit,” replied Barbara.
“I say it’s just plain robbery,” retorted Karl. “And I also say it’s time we dumped those guys and got our own sales force. Can you get your people to work up some cost figures for us to look at?”
“We’ve already worked them up,” said Barbara. “Several companies we know about pay a 7.5% commission to their own salespeople, along with a small salary. Of course, we would have to handle all promotion costs, too. We figure our fixed expenses would increase by $2,850,000 per year, but that would be more than offset by the $3,800,000 (20% × $19,000,000) that we would avoid on agents’ commissions.”
The breakdown of the $2,850,000 cost follows:
Salaries: | |||
Sales manager | $ | 118,750 | |
Salespersons | 712,500 | ||
Travel and entertainment | 475,000 | ||
Advertising | 1,543,750 | ||
Total | $ | 2,850,000 | |
“Super,” replied Karl. “And I noticed that the $2,850,000 equals what we’re paying the agents under the old 15% commission rate.”
“It’s even better than that,” explained Barbara. “We can actually save $87,400 a year because that’s what we’re paying our auditors to check out the agents’ reports. So our overall administrative expenses would be less.”
“Pull all of these numbers together and we’ll show them to the executive committee tomorrow,” said Karl. “With the approval of the committee, we can move on the matter immediately.”
Required:
1. Compute Pittman Company’s break-even point in dollar sales for next year assuming:
a. The agents’ commission rate remains unchanged at 15%.
b. The agents’ commission rate is increased to 20%.
c. The company employs its own sales force.
2. Assume that Pittman Company decides to continue selling through
agents and pays the 20% commission rate. Determine the dollar sales
that would be required to generate the same net income as contained
in the budgeted income statement for next year.
3. Determine the dollar sales at which net income would be equal regardless of whether Pittman Company sells through agents (at a 20% commission rate) or employs its own sales force.
4. Compute the degree of operating leverage that the company would expect to have at the end of next year assuming:
a. The agents’ commission rate remains unchanged at 15%.
b. The agents’ commission rate is increased to 20%.
c. The company employs its own sales force.
Use income before income taxes in your operating leverage computation.
Working-1 | Please hit LIKE button if this helped. For any further explanation, please put your query in comment, will get back to you. | ||||
Commission 15% | Commission 20% | Own Sales Force | Working | ||
Sales. . . . . . . . . . . . . . . . . . . | $ 19,000,000 | $ 19,000,000 | $ 19,000,000 | ||
Less: Variable Cost | |||||
Variable Manufacturing exp | $ 8,550,000 | $ 8,550,000 | $ 8,550,000 | ||
Agents Commission | $ 2,850,000 | $ 3,800,000 | $ 1,425,000 | 7.5% Commission | |
Total Variable Cost | $ 11,400,000 | $ 12,350,000 | $ 9,975,000 | ||
Contribution Margin | $ 7,600,000 | $ 6,650,000 | $ 9,025,000 | ||
Less: Fixed Cost | |||||
Fixed overhead. . . . . . . . . . . . . . . | $ 2,660,000 | $ 2,660,000 | $ 2,660,000 | ||
Fixed marketing expenses. . . . . . . . . . . . | $ 133,000 | $ 133,000 | $ 2,983,000 | Additional fixed cost of 2850000 | |
Fixed administrative expenses. . . . . . . | $ 1,920,000 | $ 1,920,000 | $ 1,832,600 | Saving audit fee of 87400 | |
Total Fixed Cost | $ 4,713,000 | $ 4,713,000 | $ 7,475,600 | ||
Net Operating Income | $ 2,887,000 | $ 1,937,000 | $ 1,549,400 | ||
Fixed Interest Expenses | $ 665,000 | $ 665,000 | $ 665,000 | ||
Income before income taxes | $ 2,222,000 | $ 1,272,000 | $ 884,400 | ||
Income Tax 30% | $ 666,600 | $ 381,600 | $ 265,320 | ||
Net Income | $ 1,555,400 | $ 890,400 | $ 619,080 | ||
1. BEP with own sales force | |||||
Fixed Cost Working | 5378000 | ||||
Contribution Margin 9025000/19000000 | 40.0% | ||||
BEP | $ 13,445,000 | ||||
b. BEP with 20% Comission | |||||
Fixed Cost=Fixed Cost+Interest | 5378000 | A | |||
Contribution Margin | 35.0% | B | |||
BEP A/B | $ 15,365,714 | ||||
c. BEP with own sales force | |||||
Fixed Cost Working | 8140600 | ||||
Contribution Margin 11162500/23500000 | 47.5% | ||||
BEP=9793900/47.5% | $ 17,138,105 | ||||
2. TO maintain budgeted Net Income | |||||
To maintain budgeted Net Income 1555400 i.e. 2222000 before tax income | |||||
(Fixed Cost+Target Profit)/Contribution Margin | |||||
Fixed Cost at 20% Commission | 5378000 | From b Above | |||
Contribution Margin at 20% commission | 35% | From b Above | |||
Target Income before tax | 2222000 | ||||
Target Sales=(5378000+2222000)/35% | $ 21,714,286 | ||||
3. Equal Net income | |||||
Let Sale be x | |||||
20% Commission | Own Sales force | ||||
Let Sale be | x | x | |||
Variable Cost Ratio (100-Margin Ratio) | 65% | 52.50% | |||
Fixed Cost (From b and c) | $ 5,378,000 | $ 8,140,600 | |||
0.65x+5378000=0.525x+8140600 | |||||
x=2762600/0.125 | |||||
x=22100800 where net income will be equal | |||||
4. Degree of operating Leavarage | |||||
Contribution Margin/Income before tax | |||||
Commission 15% | Commission 20% | Own Sales Force | |||
Contribution Margin From working-1 | $ 7,600,000 | $ 6,650,000 | $ 9,025,000 | ||
Income before tax (From working -1) | $ 2,222,000 | $ 1,272,000 | $ 884,400 | ||
Degree of operating leavarage | 3.42 | 5.23 | 10.20 | ||
5. Decision | |||||
Since Net income is more in giving 20% commssion, should NOT employ own force | |||||