Question

Why does a company like Visa want to buy 6 second spots to support a Hurricane Harvey relief fund?

Where did Visa choose to place these ad’s?

What is the significance of the length of the ad?

Do you agree with Visa’s decision? Why or why not?

Answer 1

Why does a company like Visa want to buy 6 second spots to support a Hurricane Harvey relief fund?

ANSWER:

The company like Visa want to buy 6 second spots to support a Hurricane Harvey relief fund, because

· As the company is giving ad, it will anyway helpful in collecting the funds.

· As it is for a noble cause, people will always remember the good work.

· The company goodwill will be increased, which ultimately leads to increase in intangible assets of the Company.

Where did Visa choose to place these ad’s?

ANSWER:

The company have multiple options to place the ad’s, those are

· TV channels

· Social media, like YouTube, Twitter, Facebook etc.

What is the significance of the length of the ad?

ANSWER:

The significance of the length of the ad is,

· It is cost effective.

· Ad will contain only appropriate and main content.

· Lesser people will skip the ad, as it is just a 6 seconds ad, which automatically leads to more reach.

Do you agree with Visa’s decision? Why or why not?

ANSWER:

Yes, I do agree with Visa’s decision, because

· Supporting the country and government in these types of difficult times is always a welcome note.

· However this will be advantage to the company in terms of financial perspective too, because people will remember the work.

· Company brand value also significantly increased with these types of good works.