Question

In: Statistics and Probability

A new magazine, Cycling n’ Running NZ is about to be published. The magazines’ publishers are...

A new magazine, Cycling n’ Running NZ is about to be published. The magazines’ publishers are unsure whether readers of this magazine would be more interested in articles on cycling or articles on running. Accordingly, a study was conducted to find out how interested readers of this magazine would be in articles on either of these topics. The variables to use in answering this question are Cycling and Running. Potential interest in both topics was measured on a five-point semantic differential scale that was anchored 1=Very Uninterested to 5=Very Interested. Is there a difference in the extent of preference for articles about cycling compared to articles about running?

row 1(going down): cycling

Row 2 (going down): running

4   2
3   3
4   1
5   2
5   3
5   1
5   2
3   2
3   2
3   3
3   3
3   4
3   2
2   4
2   2
2   3
2   3
2   4
2   4
2   4
1   4
1   1
1   3
1   2
1   4
1   3
1   2
1   2
1   3
3   1
5   1
4   2
4   2
3   4
2   2
1   4
2   2
5   1
5   2
3   3
3   3
2   2
5   2
2   4
4   1
5   2
4   3
2   1
1   4
4   2
3   4
4   2
1   3
4   2
3   3
2   2
2   5
2   3
4   4
1   2
3   3
3   2
3   4
4   5
3   3
5   1
4   3
4   2
3   3
2   1
5   1
2   4
5   2
3   2
2   1
5   4
3   2
1   3
3   2
3   3
2   2
2   3
4   3
2   4
2   2
4   1
3   5
1   3
5   1
5   3
5   1
4   4
1   3
3   3
1   2
1   4
2   5
2   4
5   2
5   1
2   3
4   1
3   2
3   3
5   1
3   3
2   4
3   2
3   3
2   4
1   4
3   5
5   2
3   1
4   3
4   2
4   2
4   3
2   3
3   4
5   2
3   4
5   1
3   2
5   1

Solutions

Expert Solution

> library(readxl)
> Book1 <- read_excel("Book1.xlsx")
> head(Book1)
# A tibble: 6 x 2
cycling running
<dbl> <dbl>
1 4 2
2 3 3
3 4 1
4 5 2
5 5 3
6 5 1
> #H0:mu_cycling=mu_running vs H1:mu_cycling≠mu_running where mu_cycling=mean of cycling data and mu_running= mean of running data
> t1=t.test(Book1$cycling,Book1$running);t1

   Welch Two Sample t-test

data: Book1$cycling and Book1$running
t = 2.4911, df = 240.36, p-value = 0.01341
alternative hypothesis: true difference in means is not equal to 0
95 percent confidence interval:
0.0803403 0.6876597
sample estimates:
mean of x mean of y
3.008 2.624

> ifelse(t1$p.value<0.05,"Reject H0 and conclude that there is a significant difference in the extent of preference for articles about cycling compared to articles about running","fail to reject H0 and conclude that there is no significant difference in the extent of preference for articles about cycling compared to articles about running")
[1] "Reject H0 and conclude that there is a significant difference in the extent of preference for articles about cycling compared to articles about running"
>


Related Solutions

Hollow Truth Publishers is considering whether to launch a new e-magazine. The annual percentage rate of...
Hollow Truth Publishers is considering whether to launch a new e-magazine. The annual percentage rate of return (APR) on a similar risk project is 8%, the cash flows occur semi-annually (at the end of the 6th and 12th month for each year), and the publishing company requires a payback period of 2 years. The finance department has calculated that the required rate of return for all projects that it will consider is 14%. The costs of the project are: Advertising...
A particular book publisher is thinking about starting up a new national magazine in a small...
A particular book publisher is thinking about starting up a new national magazine in a small town. It's thought that this publisher would have to get over 12% of the book market to be financially secure. While planning to launch this magazine, a survey was taken of a sample of 400 readers. After providing an inside look into this magazine, one question asked the participants if they would subscribe to this magazine if the cost didn't exceed $20 per month....
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT