Question

Do a BCG Matrix for Levi Strauss and Co

Place your company/product in the appropriate quadrant on the matrix

Identify competitive products/brands and also place them in appropriate quadrants on the BCG matrix.

please include supported evidence of websites used

Answer 1

BCG Matrix is an appropriate tool to understand where a company stands as compared to their competitors within the industry. We will be analyzing Levi Strauss and Co, with respect to the four quadrants in the BCG matrix which represent a combination of relative market share and growth.
Level 1: Low Growth and High Market Share: Companies should milk these “cash cows” for cash to reinvest
Level 2: High Growth and High Market Share: Companies should maximize their investment in these “stars” as they have high future potential
Level 3: High Growth and Low Market Share: Companies should invest in or discard these “question marks” depending on the chances of their becoming stars
Level 4: Low Growth and Low Market Share: Companies should liquidate, divest or re position these “pets”
In the BCG Matrix Analysis for Levi Strauss and its various brands and sub brands let us place each of them in their respective quadrants:
1)   Levis and Signature by Levis are placed in the “stars” quadrant due to its high growth and high market share
2)   Denizen and Dockets are placed in the “question mark” due to their lower popularity and market share, yet they are considered as high growth brands.
We have done analysis of competitive brands of Levis Strauss such as Allen Solly, Wrangler and Lee. We can place them in the “question marks” quadrant due to their lower market shares as compared to Levi Strauss. However they are high growth brands and hence they have a considerably high chance of becoming stars. We can hence, placed them in our Level 3 quadrant of question marks. We have collected data from company websites and market share websites like Statista.com for a detailed comparative analysis.