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In: Advanced Math

Use LP Formulation to find the best alternative to the situation below. “Show & Sell” can...

Use LP Formulation to find the best alternative to the situation below.


“Show & Sell” can advertise its products on local radio or television (TV). The advertisement budget is limited to $10,000 a month. Each minute of radio advertisement costs $15 and each minute of TV commercials costs $300. Show & Sell likes to use radio advertisement at least twice as much as TVs. In the meantime, it is not practical to use more than 400 minutes of radio advertisement a month. Past experience shows that TV advertisement is estimated to be 25 times more effective than that of radio. Determine the optimum allocation of the budget to radio and TV advertisements.


Note) If there is anything else needed during the formatting process, we would like to make a reasonable assumption.

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Expert Solution

Colby Messinger answered 2 years ago
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