In: Operations Management
select a company that you know its operations well and make
recommendations to improve its operations. Your project
should address what problems you see in these operations, what
seems to the causes of these problems, how would you go about
addressing these problems and the methods, how would you collect
data, what recommendations would you make
to improve the situation, what are the potential benefits. List any
potential difficulties.
Ideally, if the company can implement some of your recommendations,
then what will be the actual impacts?
The format needs to be as follows in three parts: (1) State the business problem and define data requirements, (2) conduct both quantitative and qualitative analysis using one or more operations management tools (3) draw conclusions and provide recommendations. Graphs, charts and spreadsheets should be in the exhibit and is not considered as part of the write-up.
example:
analyze the constraints of a business operation taking into account customer demand and balancing staffing needs with acceptable waiting times. Try to balance the line to minimize customer waiting times and employees idle times. Imagine you are starting a new business that has a few steps (hopefully more than three as shown in the book) in the operation and each step may require different skills and thus may need different operators. Based on the average processing times, effective capacities, and labor costs at each step, come up with various scenarios and recommend one best setup. Remember this needs to be based on meeting the rate of customer demands per hour. Calculate the profitability of the recommended staffing at each step with the revenue and costs shown for each alternative proposal. Use graphs and charts to illustrate your recommended setup.
Name of Organisation- Udaan (Running in India)
1. Organization Background
Service provided by udaan: Udaan is a
B2B trade platform that brings manufacturers, traders,
retailers, and wholesalers into a single platform. The
platform is about making business easy in India,
about making B2B commerce convenient and efficient. They believe
B2B is the new B2C in India.
The company, which is often referred to as India’s fastest unicorn,
connects manufacturers and wholesalers with retailers online, and
has achieved over $1 billion in valuation in 26 months.
2. Organizational Culture-
Some of the staements given by the founders- At the end of the day,
when we are discussing a problem and want to take a decision, just
for the sake of argument, we can keep defending it. It is very
visible when we do that. And we are mature enough to understand
these things. So, focusing on what we have to decide rather than
bringing other elements to that discussion is very important to
building trust
One more unique thing about Udaan is they have three
CEOS
Core values
Customer Commitment :-
We develop relationships that make a positive difference in our
customers' lives.
Quality :-
We provide outstanding and unsurpassed quality service to our
customers.
Integrity :-
We uphold the highest standards of integrity in all of our
actions.
Teamwork :-
We work together to meet the needs of our customers and to help the
company win.
Respect for People :-
We value our people, encourage their development and reward their
performance.
Personal Accountability :-
We are personally accountable for delivering on our
commitments.
Vision-
To be the most respected and preferred company for all stakeholders.
3. Problem
With the fragmented and unorganised channel, payment reliability is
one of the biggest problems in India. Typically, sellers have to
keep working with their channel and keep collecting payment in
small amounts over a period of time. Udaan solves the issue of
delayed payments with its reliable on-time, and full payment
system.
They say - Now, Udaan is trying to address these problems by coming
onto the platform to make credit transparent. We create credit
lines for our buyers based on their transaction and user behaviour
on the platform. This enables us to create a credit product, which
is based on economic data, and is transparent to both buyers and
sellers. A lot of B2B businesses today are local, and so cash is
still a big component. But over time, as B2C commerce goes online,
then I’m sure there will be more business between buyers and
sellers across different regions. And that’s when UPI mobile
payment will become useful.
One of the recent problems faced by Udaan is Staffing crisis. Since
Udaan is B2B e-commerece business, it deals with essentials like
food, groceries, etc. Now when there is lockdown of 40 days in
India, the business are having troubles in getting the materials.
In such udaan has key role to play; Government is relaxing the
norms for e-commerce because they can deliver the essentials
without creating a mess and huge gatherings. But issue is employees
are not ready to work on field as they are feared from Corona
Virus
4. Theoretical Lens - Influence Model
5. Recommendations-
1. Since Udaan is fastest unicorn of India, it should
motivate their employees that in very near future they could be
holding significant shares whose value would increase and increase
their own valuation as well. The exposure they get from here would
not be any other company in industry currently. So learning graph
is exponential.
2. Indians are considered to be Pro- Nationalist, the backbone of
Indian Economy is considered SMEs. And Udaan supports SMEs in huge
number. This could boost the economy of the nation as a
whole.
Digitising the backbone could bring a new form of transformation in
India. For they may be helped by Government of India as well. Which
unlike USA plays too much equations in the local businesses.
3. Udaan should it's own Payment App- since it's main problem is
Credit System, launching it's own payment portal would solve number
of questions for it.
Role modeling "I see my leaders, colleagues, and staff behaving differently." Fostering understanding and conviction "I understand what is being asked of me, and it makes sense." "I will change my mind-set and behavior if ..." Developing talent Reinforcing with and skills formal mechanisms "I have the skills and "I see that our opportunities to behave structures, processes, in the new way." and systems support the changes I am being asked to make."
Why it works People mimic individuals and groups who surround
them- sometimes consciously, and sometimes unconsciously. Why it
works People seek congruence between their beliefs and
actions-believing in the "why" inspires them to behave in support
of a change. Role modeling "I see my leaders, colleagues, and staff
behaving differently." Fostering understanding and conviction "I
understand what is being asked of me, and it makes sense." "I will
change my mind-set and behavior if ..." Developing talent
Reinforcing with and skills formal mechanisms "I have the skills
and "I see that our opportunities to behave structures, processes,
in the new way." and systems support the changes I am being asked
to make." Why it works You can teach an old dog new tricks- our
brains remain plastic into adulthood. Why it works Associations and
consequences shape behavior- though all too often organizations
reinforce the wrong things.
4. Udaan can ask most of their people to work from home and ask the
delivery operators that their full safety will be taken care of.
Government is ready to help e-commerce and this is the best
marketing strategy for Udaan to reach maximum people have and
largest word of mouth from the business people themselves.
Udaan should provide full safety kit with Full protection costume
and increase the labour wages and infact give them salary 2 months
in advance, this will not just motivate them but give a chance to
serve to the nation.
Udaan can infact collaborate with Government and start B2G Services
as well.