In: Operations Management
If you were running Coca Cola, would you acquire La Croix to capture market share or grow organically?
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In order to increase the market share, you can add La Croix with Coca Cola. La Croix is an American based sparkling water company product that is sold in different flavors like lemon, cola, coconut, etc in different parts of the United States of America. As we all know that coca-cola needs no introduction as we all know about coca-cola and we also know that from how many years the company is working to provide the best level of soft drink to different people of different countries around the world and people love coca-cola and feels relax after drinking it. And La Croix is also a famous brand and with coca cola, if you will sell La Croix every flavor then it will increase the sales of the products as if customers are looking to buy coca-cola and if they find La Croix with it then they will definitely think to buy that as well. This will help you to grow and take the market share and it will also help in making customers. So it is a good option to add La Croix with Coca Cola.