Question

The internet and other ICTs have played a key role in transforming business. Write a report
analysing the impact of the internet and ICT on Disney World’s business. Refer to the following elements in your report:
1. How the digital economy, including m‐commerce, has enabled Disney World to
transform its business.
2. How Disney World has used MagicBands as part of an enterprise system (ES) to exploit ICT.
3. How the Internet and related technologies, as disruptive technologies, have assisted Disney World in improving customer experiences.

Answer 1

The revolution in information and communication technology has changed not only our lives but also the way how people do business. Using information technology, companies possess the potential to reach more customers, introduce new products and services quickly, and collaborate with suppliers and business partners from all over the world. Transformation from industrial society to information society and industrial economy to knowledge economy is a result of the impact of ICT and Internet use. Main objective of this paper is to describe information technology; opportunities of Internet usage for businesses to achieve strategic advantages compared to their competition and how they can facilitate the movement of goods and services from producers to customers.

E-business (electronic business) consists of the conduct of business processes on the Internet. These electronic business processes include buying and selling products, supplies and services; servicing customers; processing payments; managing production control; collaborating with business partners; sharing information; running automated employee services; recruiting; and more. E-business can comprise a range of functions and services, ranging from the development of intranets and extranets to e-service, the provision of services and tasks over the Internet by application service providers. Today, as major corporations continuously rethink their businesses in terms of the Internet, specially its availability, wide reach and ever-changing capabilities, they are conducting e-business to buy parts and supplies from other companies, collaborate on sales promotions, and conduct joint research.

“Big data” has transformed what companies can know about their customers and, in turn, how they can better engage with them. Disney has invested $1 billion in an initiative called ‘MyMagic+’ to capitalize on data and personalize the park experience. Gone are resort keycards and paper FastPass tickets. Everything a guest needs is accessible via wristbands, or ‘MagicBands,’ as they have been dubbed. Equipped with RFID chips that interact with scanners throughout the park, MagicBands function as a guest’s room key, theme park ticket, and credit card, and have all reservations loaded so all guests need do is scan their band for anything they desire.

Businesses can learn a lot about digital transformation from Disney, which transformed their business to embrace emerging technologies to create memorable customer experience by introducing the MyMagic+ wristband used at Disney parks and resorts.