Question

WALMART ANALYSIS

Prepare a 1250 – 1500 word analysis of Walmart. Your case analysis will need to examine the following elements (failure to include any of the following will result in a less than satisfactory score):

General Environmental Analysis

Technological Trends

Demographic Trends

Economic Trends

Political/Legal Trends

Sociocultural Trends

Global Trends

Physical Environment Trends

Industry Analysis (External)

Competitor Analysis (External)

Internal Analysis

SWOT

Strategy Formulation

Strategic Action Plan

The goal is to place yourself in an executive leadership role within the organization described in the case. In that role, you are responsible for aiding in the development of a long-term strategic plan for the company. Thus, the need to examine all of the elements described above. The case study will highlight some important points regarding the organization’s operating structure, strengths, and/or competitive challenges. The purpose of your analysis is to develop a strategy to guarantee long-term, sustainable, growth, competitive advantage, and sustainability. This will require some additional research in the academic database for supporting materials.

Answer 1

General Environmental Analysis

Walmart Company tends to comply with the environmental laws and legislations. They focus on powering their business operations to renewables across the globe in order to work in an environmentally friendly manner.

Technological Trends

Walmart comply with the newest advanced technologies which includes artificial intelligence, machine learning, robotics and augmented reality to improve their quality of services.

Demographic Trends

Walmart tends to target people of all age group and mainly who belongs to the middle income class.

Economic Trends

Walmart company has been operating in the flourishing market which provides the company higher opportunity for carrying out business operations. More disposable income of customers leads to increase sales and profitability of the Walmart company.

Political/Legal Trends

Walmart tends to operate across the globe which makes it difficult for the company to comply with different government rules and legislations of the different country. Trade barriers, high tax rate, laws related with the intellectual property right are key concerns of Walmart Company.

Sociocultural Trends

The need and preference of the customer are changing. The millennial generation focuses on buying products online. Consumer are highly becoming health conscious which gives Walmart opportunity to expand business in heathy and organic product range.

Global Trends

It is one of the top retailing company across the globe. It offers wide range of products and have greater market share in various international markets.

Physical Environment Trends

There are multiple number of physical stores are there of the Walmart company. It offers quality products and services.

Industry Analysis

The retail industry continues to grow at a significantly greater pace. The USA tends to have largest retail market across the globe.

Competitor Analysis

Thera are large number of competitors present in the market which includes Amazon, Tesco, Costco, Kroger, Carrefour, Walgreens, etc.

SWOT

Strength: Walmart is the top leading company and has international presence in many countries across globe. It offers wide range of quality products and services. It has high market share and customer base.

Weakness: Low profit margins and competitive disadvantage is the biggest weakness for Walmart.

Opportunity: Expansion to grow in newer market and strategic alliance is the key opportunity for Walmart Company. Advancement in technology is another opportunity for Walmart.

Threat: Large number of competitors, legal and political issues are key threats to Walmart.

Strategic Action Plan

To carry out business on online platform and grow high degree of revenue from online sales.