Question

Question 8 (1 point)

Direct advertising is a form of which of these two types of media?

(Select one)

a	Outbound media
b	Inbound media

Question 9 (1 point)

A company paying for a keyword on Google is using which of these two types of media?

(Select one)

a	Outbound Media
b	Inbound Media

Question 10 (2 points)

What is the key factor that a manager should consider in determining the complexity of the advertising message?

(Select one)

a	The complexity of the advertised offering
b	The level of involvement of the target audience
c	The company’s advertising budget
d	The complexity of the messages in competitors’ advertising

Answer 1

Answer-
8.Option (a) - outbound media is correct.
Explanation -
Outbound media includes traditional approaches of advertising like direct e- mails,E- mail marketing,News paper advertising etc.which related to direct approach of anticipated customers.It tries to reach consumers through ordinary media or in personal contact.Through this media large spread of advertising regarding products to consumers.

9.Option (b) - Inbound media is correct.
Explanation -
Inbond media is more web- based and information about the company can be easily available on internet ,it isn't directly approach to all people at one time. so when a company paying for a keyword on Google is using inbound media.

10.Option (c) is correct.
Explanation -
In determining the complexity of advertising message the most key factor for a manager to consider is the advertising budget of the company.According to budget appropriate advertising activities are carried out according to the nature of the product for approaching large number of people.