Question

In: Operations Management

A hotel runs several advertisements in the student newspaper of a local university, promoting its Sunday...

A hotel runs several advertisements in the student newspaper of a local university, promoting its Sunday brunch menu. The ads increase the number of people visiting its restaurant, but only slightly.  Is the campaign necessarily a failure? What other goals might the hotel have for this advertising campaign? (Answer thoroughly.)

Solutions

Expert Solution


Before discussing the topic in details we have to know what is advertisement and what are the importance of advertisement.
Advertising is a powerful sales promotion tool wich educate the customers about the product or business through the medias like TV, magazine, newspapers, catalogues, bookless, posters, radio, card etc..
Advertisement provide a lot of benefit to the business and customer. They are:
Introducing new product
Increasing sales
Create steady demand
Good will
Increase the moral of employees
Educate customers
Receive quality product
Utility of existing products.
Advertisement may not bring quick or short term adventages but it may provide long term benefit to the hotel .
Giving Ad in the news paper is not a failure at all because the ad may attract students gradually as the restaurant is opened on Sunday and also they are serving brunch. In off days students may wake up late and the brunch will be beneficial for students. If they are providing a standard food at reasonable price they can retain the customers. Thus they can maintain the goodwill. A loyal and happy customer may bring more and more customers and they act as ambassador of the business. They are the back bone of company and they act as ambassador of business .
As they are residential students they may not have their own transportation facilities. So the restaurant near to University will be a blessing to them.
So we can clearly understand advertisement brings adventages only. It may not make sudden impacts to the organisation where as it may lead to the ultimate success of business.
*Hope you would like my answer. If you are satisfied with my answer please give an up vote. Thank you!*

keosha answered 3 months ago
Next > < Previous

Related Solutions

Wally runs a fruit & vege stall Wally’s VegeRama -at the local Sunday market. He can...
Wally runs a fruit & vege stall Wally’s VegeRama -at the local Sunday market. He can buy watermelons from his supplier for $5 each. He can sell watermelons for $10 Each. On any particular Sunday, demand for watermelons follows a Poisson distribution with mean 5. Any watermelons that are not sold on Sunday go bad before the next weekend. Wally’s current policy is to stock 6 watermelons. What is Wally’s expected and variance of the profit?
Wally runs a fruit & vege stall Wally’s VegeRama -at the local Sunday market. He can...
Wally runs a fruit & vege stall Wally’s VegeRama -at the local Sunday market. He can buy watermelons from his supplier for $5 each. He can sell watermelons for $10 Each. On any particular Sunday, demand for watermelons follows a Poisson distribution with mean 5. Any watermelons that are not sold on Sunday go bad before the next weekend. Wally’s current policy is to stock 6 watermelons. How many watermelons should Wally stock to maximise his expected profit? expected profit...
After finishing university, Mariette is looking for a job. She checks for job advertisements on several...
After finishing university, Mariette is looking for a job. She checks for job advertisements on several large, well‐known, and reputable online sources, and pursues a few lesser‐known sources on the recommendation of several of her former professors. After submitting what seemed like endless resumes, Mariette received several interview offers, one of which was particularly appealing to her, since it was for an entry‐level position in a company she had always wanted to work for. The interview process went well, and...
Your local newspaper contains a large number of advertisements for unfurnished one-bedroom apartments. You choose 16...
Your local newspaper contains a large number of advertisements for unfurnished one-bedroom apartments. You choose 16 at random and calculate that their mean monthly rent is $508 and that the standard deviation of their rents is $78. Please show all work and write legibly Construct a 90% confidence interval for the mean monthly rent of all advertised one-bedroom apartments. (Fill in the blanks below and give your answers to 2 decimal places.) The 90% 90%  confidence interval is ($__________ , $...
Anna is a graduate accounting student at the local university. She is the recipient of a...
Anna is a graduate accounting student at the local university. She is the recipient of a $1,000 scholarship from the university. In addition, Anna works as a part time teaching assistant in the school of accountancy. She is paid $3,000 per calendar year and receives a tuition waiver covering 100 percent of her tuition. If not for the waiver, Anna would have paid $8,000 for tuition. Further, she paid $400 for books and supplies related to her coursework and incurred...
a) Always Round Tire hires Plain Truth Advertising to write copy for its newspaper advertisements. Always...
a) Always Round Tire hires Plain Truth Advertising to write copy for its newspaper advertisements. Always Round has a demand for advertising of MB = 400 − 2S where S is the number of hours that Plain Truth works. If Plain Truth has a fixed supply cost given by MC = $150 per hour, what are the number of hours that Always Round purchases from Plain Truth under the assumption of costless monitoring? How much is the contract worth to...
Part 1. A company is considering promoting its products using three media: Television, Newspaper, and Radio....
Part 1. A company is considering promoting its products using three media: Television, Newspaper, and Radio. Television: cost per ad: $3500, max ads per month 100, public reached per ad 5,000 Newspaper: cost per ad: $1000, max ads per month 30, public reached per ad 1,000 Radio: cost per ad: $150, max ads per month 100, public reached per ad 500 Budget: $150,000; do not use more than $100,000 in one medium. What is the media plan to maximize public...
Julia is a 18 year-old student at a local community college. On several occasions in the...
Julia is a 18 year-old student at a local community college. On several occasions in the past 6 months she has experienced sudden, absolute, overwhelming anxiety. During these episodes, her heart pounds, she trembles, her mouth gets dry, and it feels as if the walls are caving in. The feelings only last a few minutes but, when they occur, the only thing that seems to relieve her fear is walking around her apartment and reminding herself that she is in...
John, age 19, is a student at the local university. He has recently been diagnosed with...
John, age 19, is a student at the local university. He has recently been diagnosed with chronic renal failure and is scheduled for routine hemodialysis. Provide detailed information for each of the following: Appraise the possible accommodations (ADA) that he can request. Interpret the long term and short term complications of dialysis Appraise community resources that may be available for John
Increasing Student Enrollment Proposal Case The chancellor of a local private university is looking for ways...
Increasing Student Enrollment Proposal Case The chancellor of a local private university is looking for ways to increase enrollment at his University and circulated a request for a proposal to that effect. In response, the vice president of admissions submitted the following summary proposal. She wishes to enter into a memorandum of understanding with four Universities in the United Kingdom as part of an exchange program. She promises that their earned credits from their Universities will count towards graduation at...
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT