Question

How are Marketers trying to make and Individual in India learn about Paper boat? Justify your answer on the basis of theories of learning?

Answer 1

Learning by doing is an economic theory
Propounded by Kenneth Arrow which suggests production orocess improves and gains perfection bypracticing multiple times . Any process of production or technological change or innovation can be brought about by the process of learning while doing. The production side learns of new techniques or innovations by applying new changes to the existing processes. Thus the makerters of Paper boat started by brininging some innovation into existing beverages and brought out the traditional drinks with some innovation in production and packaging while the individuals learn about the product through modes of advertisements and sampling the new products on offer.
Theories of learning suggest that individuals learn about products or things around them through their own personal experiences or through social contact where in there us a natural inclination to learn about new products.