Question

Lifestyle Reset is a monthly subscription box filled with personalized health and fitness tips, assorted workout schedules, and a variety of supplies for people to regain control of their health. By logging onto the Lifestyle Reset website, consumers can select whether they are looking to lose, gain, or maintain their current body weight, strive to tone or build muscle and select the types of products they wish to receive in their box each month. Before releasing Lifestyle Reset into the market, it is important to determine the value and need the product will meet for customers, as well as utilize the eight-step Stage-Gate innovation process to create the Lifestyle Reset implementation plan.

Since people have an extremely difficult time making drastic lifestyle changes, Lifestyle Reset would prove valuable to the consumer through its healthy tips, realistic workout plans, and delicious meal ideas that can help lead the consumer towards healthier habits one box at a time. In a time where two out of three adults are obese, America is in need of Lifestyle Reset to help restore the health and wellness of the population.

Describe the innovation and its value to the organization/entity to which you are pitching your idea. (Minimum 200 words)

Answer 1

Currently, America's heath is in bas shape. The food habits of the country are worsening and there is no time for workout with the people. In such a scenario, people realise that they are not in their best shape. They do want to improve, but due to lack of dedication and time, they give up on their goals. In such a scenario, what if we present to you a product that would not demand sudden changes in your routine and diet? What if we present a product that would work according to each individual's goals, at her own pace?

We present to you one such product, called the 'Lifestyle Reset'. With this product, a person can decide what her desirable state of body is and subscribe to our box. Just like a TV set top box where you can choose your channels, here you can choose your workout plan, your diets and your movement pace towards the desired goal.

We have conducted a few surveys which indicate that the demand for such a product is extremely high and people are willing to spend at least 5% of their incomes on such a product. We believe that this product is a good catch and you should definitely invest in this.