Question

In: Finance

Bueno is a company in Mexico that produces T-shirts for domestic and international customers. Bueno wants...

Bueno is a company in Mexico that produces T-shirts for domestic and international customers. Bueno wants to use the well-known design of a popular Disney character, Mickey Mouse, on its products. What advice would you give Bueno?

a.

Form a joint venture with Disney Inc.
b.

Import T-shirts made in the United States.
c.

Use a foreign direct investment strategy.
d.

Secure a licensing agreement from Disney Inc.

Solutions

Expert Solution

Option d

Licensing agreement is the way by which the companies allow their intellectual property to be used.

Even if Joint venture is formed it has to take license agreement from original Disney, importing is not an option since it has many added costs and taxes also Disney needs to manufacture which they migh not and investing via foreign direct investment can turnout to be expensive.

jeff jeffy answered 2 years ago
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