Question

The practice of __________ occurs when an organization conducts business in a way that protects the natural environment while making economic progress.

sustainable development

cause marketing

stakeholder responsibility

the marketing concept

environmental marketing

__________ often assist companies and employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping.

Mission statements

State and local laws

Codes of ethics

Legal handbooks

Self-regulations

What is the last step in a social audit?

Evaluate current social responsibility programs.

Determine the amount of money that can be allocated for societal marketing programs.

Identify social responsibility causes consistent with the company’s mission.

Recognize a firm’s social expectations and the rationale for engaging in social responsibility endeavors.

Determine the types of resources needed to achieve social responsibility objectives.

A recent poll of senior executives engaged in global marketing revealed that __________was among the countries least likely to engage in bribery to win or retain business.

Russia

The Netherlands

Iran

Singapore

New Zealand

Answer 1

The practice of sustainable development occurs when an organization conducts business in a way that protects the natural environment while making economic progress.

Codes of ethics often assist companies and employees with ethical issues by formally addressing contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping.

A code of ethics is a formal statement of ethical principles and rules of conduct. It is estimated that 86 percent of U.S. companies have some sort of ethics code and one of every four large companies has corporate ethics officers. Ethics codes typically address contributions to government officials and political parties, customer and supplier relations, conflicts of interest, and accurate recordkeeping.

What is the last step in a social audit?

Evaluate current social responsibility programs.

A social audit consists of five steps, the last of which is to evaluate the organization's social responsibility programs and activities undertaken and to assess its future involvement in them.

A recent poll of senior executives engaged in global marketing revealed that Russia was among the countries least likely to engage in bribery to win or retain business.