Question

II. TMA Topic and requirements

The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today’s markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally.

1. Essay Paper (50 marks out of 100) (1500 words)

Your answer should be in the form of an essay. The essay should be well organized, that is, it has an introduction (2.5 marks), body and conclusion (2.5 marks). The introduction should introduce the topic.

In the body paragraphs, the following points should be discussed:

1. Name the global brand/organization and briefly describe its products, markets and activities.
2. What does it mean to be a global organization? Why is your chosen organization global?
3. Discuss the main success factors of the global brand. What is the marketing strategy, competitors and competitive advantage?
4. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples.
5. Discuss the main challenges faced by the global organization in brand building such as positioning, communication, environmental change, product life cycle, brand equity, market share, consumer behavior, etc...(10 marks)
6. Discuss the organization’s future plans, expansions and diversification.

Answer 1

Presentation:

Worldwide exchange includes the import of fare of products and ventures between universal outskirts. Universal exchange between various nations is a significant factor in increasing living expectations, giving business and empowering customers to appreciate a more noteworthy assortment of merchandise.

World fares of merchandise and ventures have expanded to $2.34 trillion ($23,400 billion) in 2016.

The example of world exchange. Exchange is the trading of merchandise and ventures between nations. Merchandise became tied up with a nation are called imports, and those offered to another nation are called sends out. Created nations have a more noteworthy portion of worldwide exchange than creating nations

Outline:

Lets us quickly talk about the accompanying themes as follows,

Exchange can have both positive and negative impacts on the earth.

Results from environmental change can disturb exchange.

By what means can policymakers ideally join exchange and the earth approaches?

THE SUCCESS STORY OF COCA-COLA COMPANY.

HISTORY OF COCA-COLA.

Coca Cola Important Stats 2017.

Significant contenders of Coca Cola Company.

Conlusion.

Exchange can have both positive and negative consequences for the earth

Financial development coming about because of exchange extension can have a conspicuous direct effect on the earth by expanding contamination or debasing regular assets. Also, exchange advancement may prompt specialization in contamination serious exercises in certain nations if natural arrangement stringency varies across nations – the alleged contamination safe house theory.

In any case, expanded exchange can thus, by supporting financial development, improvement, and social government assistance, add to a more noteworthy ability to deal with the earth all the more successfully. All the more critically, open markets can improve access to new advancements that make nearby creation forms progressively proficient by decreasing the utilization of data sources, for example, vitality, water, and other ecologically unsafe substances.

Essentially, exchange and speculation advancement can give firms impetuses to embrace progressively stringent ecological models. As a nation turns out to be increasingly incorporated inside the world economy, its fare part turns out to be progressively presented to natural necessities forced by the main merchants. Changes expected to meet these prerequisites, thusly, stream in reverse along the inventory network, invigorating the utilization of cleaner creation procedures and advances.

Outcomes from environmental change can disturb exchange

Direct outcomes of environmental change on exchange could emerge out of increasingly visit extraordinary climate occasions and rising ocean levels. Supply, transport and dispersion binds foundation are probably going to turn out to be increasingly helpless against disturbances because of environmental change. Oceanic delivery, which represents around 80% of worldwide exchange by volume, could encounter negative outcomes, for example from progressively visit port terminations because of outrageous occasions. All the more significantly, environmental change is required to diminish the efficiency of all creation factors (for example work, capital and land), which will at last outcome in yield misfortunes and a reduction in the volume of worldwide exchange.

Simultaneously, there could likewise be sure financial effects on oceanic delivery through the potential further opening of Arctic transportation courses, yet at the expense of ecological debasement.

By what method can policymakers ideally join exchange and the earth approaches?

Compelling ecological approaches and institutional structures are required at the neighborhood, local, national, and global levels. The effect of exchange progression on a nation's government assistance relies upon whether fitting ecological arrangements are set up inside the nation being referred to (for example effectively valuing modest ecological assets). Stringent natural approaches are perfect with an open exchange system as they make markets for ecological merchandise that can thusly be traded to nations that take action accordingly on natural strandards – the purported first-mover advantage. This is particularly valid for complex advances, for example, sustainable power sources.

Nations have attempted various condition related endeavors under the World Trade Organization (WTO) structure incorporating arranging tax decreases in ecological products and ventures, looking for greater lucidity on the connection between existing WTO rules and explicit exchange commitments multilateral natural understandings, and looking for disciplines on fisheries sponsorships. Right now, WTO is building a multilateral system for global exchange that additionally demoralizes any confused compulsion to take part in a "race to the base".

The incorporation of natural arrangements in two-sided and local exchange understandings has likewise blended ecological guidelines among created and creating nations. Further developed economies can give assets and organizations to limit assembling, and can urge less-created accomplices to fortify natural guidelines. The OECD has tended to numerous issues on exchange and condition, for example, condition and local exchange understandings (RTAs) the drivers of natural arrangements in RTAs, just as the stringency of ecological approaches as a driver for exchange products in natural merchandise and ventures. We are additionally as of now building up a lot of arrangement pointers on exchange and condition to assist screen with advancing towards more approach intelligibility, and to distinguish strategy needs at the convergence of exchange and condition.

Lets us consider a to be fruitful organization as a model.

"Coke" is an enlisted trademark (term of reference/shorthand for the item "Coca-Cola"). Coca Cola is the organization name. It is additionally a trademark, as is Coke. The last is certifiably not a nonexclusive term; it is an enrolled trademark of the Coca Cola Company.

Significant contenders of Coca Cola Company: –

1. Pepsico

2. Dr Pepper Snapple

3. Red Bull

4. Settle

5. Parle

CONCLUSION:

Outside the United States, the organization likewise has kept on securing or put resources into brands that react to the blast of refreshment decisions now accessible to purchasers around the world. As of late reported worldwide acquisitions or ventures have included AdeS, brand in Latin America; Chi Limited, an effective West African maker of dairy and juice refreshments; and China Culliangwang, a creator of plant-based protein drinks produced using top notch farming sources.

Please give a like, if this answer helped you. Thank You.