Question

Develop a SWOT Analysis for Bayerische Motoren Werke (BMW) Group, 2013. Strategic Management Cases. 10 Internal Strengths, 10 Internal Weaknesses, 10 Opportunities and 10 External Threats. Also I need to create my own Vision and Mission statement for Bayeische Motoren Werke (BMW) Group, 2013.

Answer 1

Mission

"To be the world's largest manufacturer of luxury goods and quality services for consumer versatility."

VISION"

To become the market's most effective luxury fabricator."

SWOT Analyses of BMW group

Internal Strength

1. One of the world's most valuable vehicle labels

2. The income sources are globally diversified

3. Realized relationship in China

4. Great driving skill and outstanding innovation

5. Competence of battery and hybrid vehicles

6. Clear plan to face the threats and developments to come

7. Developing nations keep solid

8. Stability of Finance

9. Goods stock in Markets

Internal Weakness

1. Weak range of car products and no quality distinction

2. Growing the rates of debt

3. Expensive Operation after selling & repairs

4. Conflicting community business objectives

5.  Less number of distribution stalls

Opportunity

1. Fuel costs are projected to increase in the immediate future

2.Request for electric cars

3. Euro exchange rate decreasing

4.Timing and pace of new product launches

5.Technological innovation

6.Growing Automotive industry

7.Strategic Alliances

8.Rising demand for luxury automobiles

9.Growth transition to Asian markets

Threats

1.Increasing rivalry on the global automotive sector

2,Increasing federal regulations can increase the cost of

3. The demand for cars is likely to slow down or even decrease

4.Sluggish Economy

5.Government Legislation:

6.Intense pressure from other participants in the fuel price sector

7.Fluctuation of fuel prices