Question

Ch. 10: Which of the stages of the traditional family life cycle are the most lucrative for these businesses: a) group chat live rooms like talkee.com, b) Club Med vacation, c) Disney World resort, d) Winnebago motor homes. Copy their ads, determine their target demographics, and explain your answers. •Traditional Family Life Cycle –Stage I: Bachelors –Stage II: Honeymooners –Stage III: Parents –Stage IV: Post-parenthood –Stage V: Dissolution

Answer 1

Ch. 10: Which of the stages of the traditional family life cycle are the most lucrative for these businesses: a) group chat live rooms like talkee.com, b) Club Med vacation, c) Disney World resort, d) Winnebago motor homes. Copy their ads, determine their target demographics, and explain your answers. •Traditional Family Life Cycle –Stage I: Bachelors –Stage II: Honeymooners –Stage III: Parents –Stage IV: Post-parenthood –Stage V: Dissolution

a) group chat live rooms like talkee.com

Talkee.com is a 24/7 telephone chat line for hangout, especially for bachelors. So this is targeting the demographics of bachelors who are tired of typing through messages and who would like to talk to people for free and hangout at a later stage.

Primary target segment for this business is Stage I: Bachelors

b) Club Med vacation

Club med vacation is a kind of holiday packages which includes everything especially setting up vacation village ambience and relaxed lifestyle. They operates around in 26 countries. Various facilities included in their packages are;

1- Entertainment for kids as well as adults

2- Adventure activities

3- Accommodation and relaxation

4- Sports activities

5- Dining etc.

They are mainly targeting 4 segments for business. They are Stage I: Bachelors –Stage II: Honeymooners –Stage III: Parents –Stage IV: Post-parenthood

Their business can be focused on all the above 4 segments as their product diversification aims at all age categories.

c) Disney World resort

Disney’s target market includes kids, teenagers, young people and all people who are young at heart. It never advertised that they are focusing on kids even though their themes are mostly related to kid’s interests.

They are mainly targeting 2 segments for this business. They are Stage I: Bachelors –Stage III: Parents

d) Winnebago motor homes

Winnebago is leading US manufacturer of various outdoor leisure activity vehicles. They focus on business which includes all age groups who would like to follow outdoor lifestyle combined with adventures if travel activities.

They produce travel trailers, boats, motorhomes etc. Winnebago helps customers to experience and explore the outdoor lifestyle, travel fun and other road activities

Their target segments are whoever interested getaway from normal lifestyle for few days and enjoy the fun of travel even after having a family.

Stage I: Bachelors –Stage II: Honeymooners –Stage III: Parents –Stage IV: Post-parenthood –Stage V: Dissolution