Question

You are the CEO of a small Canadian online company selling organic energy bars that just started expanding into the United States. You are working on your strategic implementation plan. Please fill in the template below with examples that make sense in your current situation. Your budget is $2M.

Vision:

Mission:

Strategy Implementation Plan

Date Created:                                                                                 Date Reviewed/Updated: not yet

Strategic goal # 1:

Objective #1:
ACTION PLAN
Activity	Resources Required	Lead Person/ Organization	Anticipated Product or Result	Planned Progress

Objective #2:
ACTION PLAN
Activity	Resources Required	Lead Person/ Organization	Anticipated Product or Result	Planned Progress

Measures/Indicators/KPIs	Targets	Source	Frequency

GOAL # 2:

Objective # 1:
ACTION PLAN
Activity	Resources Required	Lead Person/ Organization	Anticipated Product or Result	Planned Progress

Answer 1

Vision: To inculcate healthy eating habits among people across geographies and age groups.

Mission: To provide healthy snacking alternatives which can be accessed any where any time.

Strategy Implementation Plan

Date Created: 29/04/20 Date Reviewed/Updated: not yet

Goal 1: Setting up of operational requirements and building networks for the purpose of logistics.

Objective 1: Building a warehouse to store inventory and facilitate transportation to points of sale

Activity	Resources required	Lead person/Organization	Anticipated results	Planned Progress
Renting a facility	Capital, licenses and clearances	Andrew Chase	A functional warehouse by the 1st week of June	Accomplishing a milestone every 15 days

Objective 2: Building supply lines which would transport inventories to and fro from the warehouse

Activity	Resources required	Lead person/Organization	Anticipated results	Planned Progress
Setting up distribution networks	Forming partnerships and alliances.	Melisa Stevens	Choosing and buying vans from the best alternatives. Mapping the the most efficient routes.	Accomplishing one milestone every 15 days.

Goal 2: Setting a marketing plan in action in sync with the various vendors and business partners.

Objective : Creating campaigns for the various channels to highlight the product.   

Activity	Resources required	Lead person/Organization	Anticipated results	Planned Progress
Partnering with a good marketing agency	A flexible budget, the right message to be delivered	Patrick Wagner	Setting up billboards in the vicinity of vendor partners. Social media ads to be ready by 1st week of June.	Monitoring the creative updates on a weekly basis. Exchange of information and updating it accordingly.