Question

1) Identify a global online retail firm and describe how it

(B)targets specific countries and

(A)engages the consumer in an interactive manner.

2) Identify five social networking sites and prepare a profile of the sites’ users in terms of demographic characteristics (for example, gender, age, geographic location). How can an international marketer use this type of information?

Answer 1

1. For this question, I take example of online retailer Amazon, Inc.

b. It targets customers as per the country they are located in. The products availability, price and currency are all in line with the local requirements. Also, they abide by the rules and regulations set by the country where they are serving in. The promotional offers too are in line with the festival season of the country. For example, in the U.S., Amazon provides discounts and attractive offers during the Christmas season, while in India, during the festivals such as Diwali and Holi and many more.

a. It shows the customer the recent searches made by him/her, i.e. customizing the search engine to suit the customer's preferences. Also, it enables easy returns and secured online payments which enable customer to rely on Amazon more than any other online retailer.

2. Following are the five social networking sites and the profile of site's users:

• Facebook - More popular among the Gen Yers and Millennials. However, earlier generations are too learning to use this. Previously, it was popularly used by city dwellers. but with advent in improved internet connectivity in the rural regions of developing countries, the users have increased.
• Whats app - Used by all - for personal as well as professional use.
• Instagram - Mostly by younger more active and thrill-loving individuals and famous personalities whould like to post their pictures online .
• WeChat - Is again a communication app, but is not being used as extensively now.
• Twitter - Is being used by famous personalities such as film industry actors, producers, singers , etc. and politicians.

The international marketer can use this type of information to advertise their product or service and reach out to larger masses within a short span of time. As well as save on costs.