In: Operations Management
What are Porsche’s key resources and competitive capabilities? What are its competitive liabilities and resource weaknesses? What opportunities exist? What threats are present? Develop the company’s SWOT. Analysis (refer at least three factors in each category).
Porche's key resources and competitive capabilities( Strengths):
1. Customer Satisfaction: the company has a high level of satisfaction among its customers because of their better customer relationship management
2. Better innovation: the company has been successful in launching new products in the market for their customers, their creativity has attracted their customers.
3. The successful capture of new markets: The Company has successfully captured new markets because of its better-capturing strategies, by adopting the dynamic technologies.
Porche's competitive liabilities and resource weaknesses:
1. The company's demand forecasting processes are not that efficient. Porche's stock for meeting its demand is always higher than its actual demand.
2. The company is not that successful when it comes to going to produce any new product apart from its core product.
3. The company has a lack of choices for its customers because of which its opponents get a competitive edge over Porche's.
Porche's opportunities:
1. Transportation cost is decreasing so they're decreasing their shipping cost, as a result of which product's cost is also decreasing.
2. Technology is developing. As a result, Porche can go for any other differentiated strategy to attract customers and retain them.
3. The standard of living of people is increasing, they are willing to spend. Porche can catch this opportunity to increase their customer base.
Porche's threats:
1. Obviously, customers are increasing, and this results in an increase in competition in the market also.
2. There are more fluctuations in income because of the prevailing currency fluctuation in various markets globally.
3. The distributors charge high prices because of the presence of competitors in the market.
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