Question

Assess Harley Davidson’s mode of expansion (Joint Venture, wholly owned, Licensing/Franchising etc.)

Answer 1

Harley Davidson expands by acquisition, wholly owned and Licensing/Franchising processes. The Company’s strategy of expansion is focused on the following:

• New Products – keep current riders connected with and rouse new riders by broadening heavyweight initiative and opening new markets and sections
• More extensive Access – meet clients where they are and how they need to connect with a multi-channel retail understanding
• More grounded Dealers – drive a presentation system to improve seller money related quality and the Harley-Davidson client experience

Harley expect this arrangement will bring about a drew in, extended Harley-Davidson people group with an increasingly assorted rider base, alongside industry-driving edges and income

Harley-Davidson's reality class seller organize is an essential piece of the organization's quickened procedure and basic to generally speaking achievement. The organization will execute an exhibition system to fundamentally upgrade the quality of the seller arrange and the client experience, empowering the best-performing and most pioneering vendors to drive development and accomplishment for themselves and Harley-Davidson - while giving the excellent client experience the brand is known for over an undeniably assorted item and client base.

All these strategies of expansion are likewise a key move for Harley as it permitted the organization to enter a section of the market which was immaculate by them, Harley support cruisers which were engaging financially and ecologically. Accordingly Harley was ready to appreciate economies of scale since they had the option to expand creation while bringing down the expense per unit of creation as Harley had the option to appreciate collaborations from the securing as surplus motors from other automotive companies. By expansion, Harley had the option to manufacture and expand in other markets.

Harley-Davidson infiltrated new markets as they looked to grow by banding together and drawing in with sellers all through the world, to catch new markets. For example: through the acquisition of MV Augusta Group, Harley-Davidson was additionally permitted to exploit Ansoff's item improvement technique where they entered new markets with another light weight cruiser. This item was especially speaking to ladies cyclists since they were better ready to autonomously control the machine.

Licensing/Franchising stores could offer another stage for way of life establishments which may experience issues getting their product on racks in built up channels. Whenever executed accurately, it could well be an elective course to advertise. Harley-Davidson has all been trying different things with the model as of late.